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3M CHALLENGES OPINION OF ENVIRONMENTAL GROUP; 3M NEWSTROKE PAINT BRUSH IS BETTER ALTERNATIVE

 ST. PAUL, Minn., July 23 /PRNewswire/ -- Last Tuesday, July 20, a New Jersey congressman with the support of three national environmental organizations cited nine consumer products for excessive packaging and/or single-use. The products received the Wastemaker Award from the Wastewatch Group. The group is comprised of Rep. Frank Pallone, Jr., (9th Dist-N.J.), Clean Water Action, Environmental Action and the United States Public Interest Research Group.
 One of the identified products is the 3M NewStroke(R) snap-off paint brush.
 According to JoAnn Fernandez, marketing operations manager, 3M Do- It-Yourself Division: "Representative Palone and the three environmental groups never contacted 3M. Had they contacted us, they would have learned that we conducted over 10 years of market research and laboratory development to create a paint brush that meets consumer satisfaction for quality and addresses environmental concerns.
 "Our brush is marketed by a company that has received significant recognition as a corporate leader in environmental issues from leading politicians, government agencies and environmental organizations."
 Ms. Fernandez cited the following information concerning the category of paint brushes and, specifically, the 3M NewStroke snap-off paint brush:
 -- 3M research discovered that more than half of the paint brushes used by consumers are discarded after one use. Some consumers who clean and store a brush for another project throw away the brush before using it again. The brush becomes useless when inadequate cleaning causes bristles to stiffen.
 -- Some paint must be cleaned with solvents such as mineral spirits. These solvents evaporate into the air and may be discarded down a drain. The 3M brush eliminates the need to use harmful solvents.
 -- Conventional brushes contain virgin wood or plastic handles and metal bands (called ferrules). The handle of the 3M brush is made from 100 percent recycled paper and paperboard with a minimum 50 percent post-consumer waste content. The brush does not have a ferrule. The filaments of the 3M brush primarily are made from polyester (PET) because PET makes the best quality filaments. PET allows the future possibility of using recycled materials.
 -- The 3M brush is assembled with adhesives free of organic solvents. A heating system that is energy efficient is used.
 -- Packaging for the 3M brush is kept to a minimum. The product is the package except for a clear plastic sleeve to protect the bristles. The one-inch and two-inch brushes use less than one-tenth the packaging by weight of some competitive brushes.
 -- The 3M brush is lightweight and compact as compared to other brushes, reducing the burden on the solid waste system.
 According to Ms. Fernandez, "3M is satisfied that it has developed a product that meets consumer demand for performance and concern for the environment."
 -0- 7/23/93
 /NOTE TO EDITORS: NewStroke is a registered trademark of 3M./
 /CONTACT: Mike Virgintino of 3M, 212-536-7921/
 (MMM)


CO: 3M ST: Minnesota, New Jersey IN: HOU ENV SU:

PS-MP -- NY037 -- 5116 07/23/93 11:44 EDT
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Publication:PR Newswire
Date:Jul 23, 1993
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