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360,000 FREE GREEN BAGELS TO BE DISTRIBUTED; THE ULTIMATE ETHNIC FOR ST. PADDY'S DAY

 360,000 FREE GREEN BAGELS TO BE DISTRIBUTED;
 THE ULTIMATE ETHNIC FOR ST. PADDY'S DAY
 WEST HAVEN, Conn., March 10 /PRNewswire/ -- Continuing a 28-year tradition, Lender's Bagel Bakery, the world's largest bagel bakery, announced today that it will ship a record 360,000 green bagels from coast to coast this St. Patrick's Day. From Jacksonville to Juno and Denver to Duluth, these edible, individually-wrapped green bagels will be given out at parades, supermarkets, small promotions, and even nightclubs and restaurants. These unique, cross-cultural "roundies," bearing the slogan "Erin Go Bragh - Shalom," have become an annual symbol of peace and prosperity.
 Giant green bagels, measuring up to two-feet wide, have become a special Lender's tradition on Capitol Hill and elsewhere. President George Bush, former House Speaker Tip O'Neill and Mayor Ed Koch are just a few of the nation's notables who have received a giant green. This year's recipients include Las Vegas Mayor Jan Laverty-Jones and the Clair Shulman, borough president of Queens.
 At the other end of the size spectrum, approximately 2,000 "Leprecohens" -- green bagelettes with hand-painted Leprechaun faces -- will also be given away at various promotions around the country.
 Bagels broke the ethnic barrier a long time ago. And Lender's Green Bagels prove that you don't have to be Irish to love a bagel!
 Lender's Bagel Bakery has been baking bagels since 1927 and is the world's largest producer, baking more than one billion bagels in 1991. Lender's has four plants around the country, including the world's largest, in Mattoon, Ill. Lender's Bagel Bakery is a division of the Frozen Products Group, Kraft General Foods, Inc. Kraft General Foods, headquartered in Glenview, Ill., is the multinational food business of Philip Morris Companies, Inc. (NYSE: MO)
 -0- 3/10/92
 /CONTACT: Jean Elliott Brown of Lender's Bagel Bakery, 203-934-9231/
 (MO) CO: Lender's Bagel Bakery ST: Connecticut IN: FOD SU:


AH-TQ -- NY001 -- 6733 03/10/92 09:00 EST
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Publication:PR Newswire
Date:Mar 10, 1992
Words:319
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