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33rd Texworld saw plenty of activity and unveils new campaign for the next four shows.

The 33rd Texworld exhibition and the 5th Apparelsourcing Paris was attended by 14,420 visitors from 104 countries. Almost 845 exhibitors from 27 countries gathered from 16 to 19 September for the 33rd Texworld show. The overall number of visitors remained stable compared with the show in September 2012.

The Trends Forum and related installations by designers provided inspiration for style agencies, studios from throughout the sector and international schools as well as professionals.

The efforts of the organizers to boost creativity within the exhibition, to select the best products and to ensure that different ranges are there alongside each other, are bearing fruit. The show is flourishing and is valued because it delivers solutions and services that are relevant for international buyers, major retail chains and designer labels who have been attending for the last 17 years.

Japan is posting growth again thanks to signs of recovery in its economy. France, Italy, the United Kingdom and Turkey are stable. Germany and Scandinavia have registered a drop. Brazil, after a sharp double-digit rise in 2012, is faltering: a consequence of the tricky economic situation. As far as buying is concerned, the recovery in the United States and Japan appears to be giving the market confidence, judging by the activity at the stands, as confirmed by the exhibitors.

The organizers unveiled a new campaign for the next four shows at the press conference revealing a focus on a visual identity that revisits fabrics, the very heart of the profession at Texworld. (Re)discover below the first visual for the campaign next February (2014): subtle, with a powerful message! It will be further developed in 2015, continuing in a very imaginative vein.

"Texworld remains an exhibition that is user-friendly and open; the atmosphere is appealing and full of creativity. This is why we have retained the "My Texworld" slogan so that everyone, weavers, buyers or designers, can continue to make it their own," explained Michael Scherpe, President of Messe Frankfurt France.

Texworld increases awareness of ethical issues and sustainable development

The exhibition introduced the subjects of sustainable development and ethical issues, appealing to visitors and manufacturers. A wealth of initiatives help to promote Sustainability Day, which is held on the 2nd day of the September show including the organisation of the Sustainable Sourcing Itinerary, that lists the exhibitors supplying eco-friendly and ethical services and lectures moderated by international experts. This time around, the programme was particularly stimulating with:

- Fair Wear Foundation, promoted its Wellmade programme, WRAP and the French association for organic linen and hemp, informed visitors about their activities on the Sustainable Cloud.

- A total of eight lectures were held five of them on Sustainability Day by the above-mentioned organisations, Global Organic Textiles Standard (GOTS) and Textile Exchange. Some talks were purely informative like "Is it really recycled" by Textile Exchange, others were more concerned with the topic of a business model such as that by GOTS entitled, "The Business Case for Sustainability".

Wellmade surprised participants at its "Improving working conditions in your clothing supply chain" session with an entertaining, interactive presentation, where the audience, using smartphones, was able to answer directly or give suggestions on the Wellmade survey about the availability of choice for contractors in regards to social issues in the textile industry.

Exhibitors from Pakistan

Colony Industries###Mekotex

Denim International###Naveena Exports

Fazal Cloth Mills###Nishat Mills

Fazal Cloth Mills###Quetta

Grace Apparel###Rajby Industries

Imran Brother's###Rajwani Denim Mills

Indigo Textile###Rauf Textile and Printing Mills


Kassim Textiles###S.M.Group (Denim Fabrics/ Garments)

Kohinoor Mills###Sapphire Textile Mills

Liberty Mills - Pakistan###Shahtaj Textile

M.N. Textiles###Sarena Dyeing and Finishing

Masood Fabrics

The "Le revers de mon look" (The other side to my look) exhibition, against a playful backdrop, deciphered the environmental footprint for each item in our looks. Twelve large banners provided information about their impact on the environment, about social inequality and the ensuing economic injustice. They illustrate how to minimize the damage to the planet and the world's population that is caused by the clothing industry. A compilation of this information is a valuable resource guide.

In terms of the market: 76 manufacturers from 16 countries registered for the Sustainable Sourcing Itinerary during this show. Few buyers admit to searching primarily for eco-friendly products; sustainable collections represent between 5 and 20% of the total production from weavers.

They cost 10% to 30% more than conventional products on account of the substantial investments in more environmentally friendly infrastructure that is needed to improve social standards, to buy new machinery and obtain certifications. The amount of organic cotton bought throughout the world is worth 8.9 thousand million dollars, while the global market in fabrics made from cellulosic fibres, the production of which is environmentally friendly, like Tencel(r) or modal, was valued at 12.63 thousand million dollars in 2011. This figure should reach 24.17 thousand million dollars by 2018 according to the latest report from Transparency Market Research, published last July. There are growing numbers of exhibitors supplying cellulosic fibres at Texworld, which also hosts the Lenzing pavilion that has promoted cellulosic fibres there for over ten years.

However, surveyed buyers admitted to wanting to buy green and ethical products at very competitive prices in order to respond to end consumers' expectations. Many companies would all like to develop these eco-friendly lines but price is a major factor and may serve to curb some projects, especially in the current situation.

It is true that most visitors are looking for eco-friendly fabrics but the price is the determining factor in buying. Only the major high-street chains and specialist labels for "sustainable development" are buying. For mid-size businesses, the extra expenditure is significant as they have to pass on the costs of investment immediately; otherwise the project is not viable.
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Publication:Pakistan Textile Journal
Geographic Code:9JAPA
Date:Oct 31, 2013
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