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300,000 cartons help find missing.

A NORTH Wales company is helping to track down people who have been missing from home for months.

Deeside-based frozen food firm Iceland is featuring the faces of the people on its milk cartons.

Already it has helped trace a third of those pictured, since the scheme was launched seven years ago.

May, which marks National Missing Persons Helpline Missing Month, will see the faces of Sarah Hardcastle from Leeds and James Thompson from Gloucester on over 300,000 milkcartons.

Sarah, who was 30 on Sunday,has been missing from Leeds for almost two years.

James disappeared on March 8 1994 while staying in Dublin. He was last seen in the city and had told his parents he would be home the next day, but nobody has seen or heard from him since.

Iceland is also sponsoring the helpline's Missing photo exhibition at the Oxo Gallery in London. This highlights the issue of the missing phenomenon,and features photographs of Sarah and James.

Iceland marketing director Nick Canning said: ``We are proud of our partnership with National Missing Persons Helpline,and are pleased to be able to sponsor the exhibition.

``Using milk cartons to carry details of a missing person is a quick way to circulate vital information and a great opportunity to spread the word.

``We are pleased to be able to help raise awareness of these cases.''

The helpline's free-phone number is 0500 700 700
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Publication:Daily Post (Liverpool, England)
Date:May 5, 2004
Words:237
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