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30% Of Graphic Arts Firms Are Producing Some Type of Web-to-Print Applications.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46728) has announced the addition of "Web-to-Print: Internet-Enabled Personalization" to their offering.

In this Special Report, Industry Measure/TWGA's takes the industry's first detailed look at the Web-to-print marketplace. The report includes an overview of common Web-to-print applications, including representative case studies, and how Web-to-print fits into the larger variable-data print (VDP) marketplace. This is followed by a detailed look at the data, including how deeply these applications have penetrated into the various print market segments, in what volumes, and how quickly their use is growing or declining.

The report also looks at the difference in adoption between Web-to-print as an umbrella application and as a tool for customizing and personalizing marketing. The data is broken out into graphic arts segments, including commercial and digital printers and trade shops, as well as by shop size.

Highlights:

* 30% of graphic arts firms are producing some type of Web-to-print applications.

* 10% of graphic arts firms are using Web-to-print to produce "variable data" or customized/personalized marketing materials.

* Heaviest users of Web-to-print for customized/personalized marketing are trade shops -- 29%.

* 14% of graphic arts firms say their use of Web-to-print is increasing "a little" or "a lot."

Key topics covered:

* Background on Web-To-Print

* Web-To-Print and the Larger VDP Environment

* Who's Doing VDP?

* Change in Production Volume of Web-To-Print

* Web-To-Print Volumes

* Conclusions

For more information visit http://www.researchandmarkets.com/reports/c46728

Source: Reed Business
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Publication:Business Wire
Date:Dec 8, 2006
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