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3,000 DEVELOPERS TO ATTEND APPLE WORLDWIDE DEVELOPERS CONFERENCE

 CUPERTINO, Calif., May 7 /PRNewswire/ -- Apple Computer, Inc. (NASDAQ-NMS: AAPL) will host its annual Apple Worldwide Developers Conference next week in San Jose, Calif. More than 3,000 third-party software application and hardware developers from around the world are expected to attend the week-long conference to hear about Apple's business and technology directions, receive in-depth technical information on current and upcoming technologies, and learn about development opportunities in a variety of emerging markets.
 "The Worldwide Developers Conference is a tremendous forum to exchange information with our developer business partners," said Kirk Loevner, vice president of the Apple Developer Group. "Our developers learn first hand about our vision of the future, and Apple gets invaluable feedback that helps shape that future to ensure our mutual success."
 WWDC attendees will participate in more than 100 technology presentations and panel discussions throughout the week. Conference keynotes will include strategic overviews of Apple's business directions and strategies from John Sculley, Apple's chairman, chief executive officer, and chief technology officer; and from top executives from Apple product and marketing divisions. Conference sessions are divided into four main tracks: The Macintosh Desktop, Servers and Services, Mobile Computing, and Tools and Integration.
 Major conference topics include Apple's overall technology framework; Macintosh on PowerPC; collaborative, scripting, and imaging extensions to System 7; cross-platform development tools; client/server application development; and development opportunities in enterprise, mobile, and multimedia markets.
 To make it easy for developers to begin learning about and working with technologies they will hear about during the conference, Apple will distribute the WWDC '93 New Technologies CD to all registered conference attendees. The CD contains materials for more than 15 software technologies, tools, and documentation, ranging from pre-release to final versions.
 The WWDC '93 New Technologies CD contents include the first major pre-release version of QuickDraw GX, Apple's new imaging technology for color publishing; an updated pre-release version of AOCE (Apple Open Collaboration Environment), the platform for integrated electronic communications, workgroup and workflow applications; AppleScript, the foundation for custom software solutions; pre-release text-to-speech software; preliminary Macintosh-on-PowerPC documentation; the Japanese Language Kit, software enabling customers to use Japanese characters on their non-Japanese systems; an electronic handbook for Macintosh games developers, and more.
 The latest releases of QuickTime and QuickTime for Windows software are also provided on the CD by using a hybrid CD format, allowing the CD to be accessed by both Macintosh and Windows systems. Following the conference, the WWDC '93 New Technologies CD will be distributed to members of Apple Developer Programs worldwide.
 In addition to formal sessions, developers can take advantage of many other special events and opportunities during the WWDC, such as ATG Afternoon, a popular show-and-tell presentation by Apple's Advanced Technology Group, providing leading-edge technology demonstrations and sneak previews of futuristic product concepts.
 Technical labs, hosted throughout the week, allow attendees to meet individually with Apple engineers to get advice on specific programming projects. Attendees are also invited to visit special product expositions and extensive concourse displays, where they can gather valuable information on a wide range of developer services from Apple and third parties.
 More than 1,200 Apple executives, managers, engineers, and marketing representatives will also attend the WWDC, providing third-party developer attendees with frequent opportunities to exchange information, share ideas, and discuss issues one-on-one with Apple employees--an activity that consistently rates among the key benefits of attending the conference. Extending this opportunity for interaction, Apple will host more than 20 feedback forums and Q&A sessions during the week, inviting developer feedback on specific technologies and strategies.
 The Apple Worldwide Developers Conference, hosted by the Apple Developer Group, is being held May 10 through May 14 at the San Jose Convention Center. The conference is open to developers worldwide, including Apple Developer Program members, Apple Multimedia Program members, independent software vendors, corporate developers, value-added resellers, and systems integrators.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering, and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfaction among business users in recent studies by J.D. Power and Associates.
 MEDIA ALERT
 Members of the media are invited to the opening session of Apple's Worldwide Developers Conference, which will be followed by a press briefing and luncheon. Opening session speakers are John Sculley, chairman and CEO; David Nagel, executive vice president and general manager of Apple's Advanced Technology Group and Macintosh Software Architecture Division; and Morris Taradalsky, vice president and general manager of Apple's Enterprise Systems Division. The press briefing includes an update on Apple's Macintosh on PowerPC. Press information is as follows:
 Opening Session of Apple's Worldwide Developers Conference
 WHERE: San Jose Convention Center
 W. San Carlos St. at Almaden Avenue
 San Jose, Calif.
 Press registration is on the Street Level at the
 Almaden Avenue entrance to the convention center
 WHEN: Monday, May 10, 1993
 Media should arrive between 7 and 7:30 a.m.
 Doors open to the press at 8:15 a.m.; Apple cannot
 guarantee seats in the hall to press who arrive after
 8:15 a.m.
 Press Briefing and Luncheon
 WHERE: Imperial Ballroom
 San Jose Fairmont Hotel
 170 S. Market St.
 San Jose, Calif.
 WHEN: Monday, May 10, 1993
 11:30 a.m.-12:30 p.m. Hors d'oeuvres
 Noon-12:30 p.m. Executive Q&A
 12:30-1:30 p.m. Macintosh on PowerPC Update
 1:30-2:30 p.m. Luncheon
 R.S.V.P. Janet McCarthy
 Apple Public Relations
 408-974-5191
 Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. System 7, QuickDraw GX, AOCE, and AppleScript, QuickTime are trademarks of Apple Computer, Inc.
 -0- 5/7/93
 /CONTACT: Jackie Promes of Apple Computer, Inc., 408-974-3609/
 (AAPL)


CO: Apple Computer, Inc. ST: California IN: CPR SU:

PS -- NY010 -- 5784 05/07/93 08:16 EDT
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