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28 MILLION AMERICANS TAN INDOORS; 'SMART TAN' CAMPAIGN DESIGNED TO EDUCATE THEM

 JACKSON, Mich., Dec. 1 /PRNewswire/ -- Bolstering public awareness of appropriate indoor and outdoor suntanning practices is the goal of the newly established "Smart Tan Network(SM)" -- an alliance of several thousand indoor tanning facility operators and industry leaders coordinated by Tanning Trends magazine.
 The Network will officially be unveiled at a news conference this morning at Tanning Trends' Jackson headquarters.
 "Our mission is to teach 28 million people how to tan moderately and responsibly," Tanning Trends Publisher Matt D. Russell said. "The Smart Tan Network is the most consumer-conscious initiative ever to address this issue."
 The Smart Tan Network will provide tanning facility owners with free materials to educate their clients. Tanning Trends, the independent trade journal for the indoor tanning industry, is underwriting the effort -- an important campaign, especially considering new research indicates more than 28 million Americans utilize indoor tanning facilities. That's far more than previous studies showed.
 Sun Industries, a leading manufacturer of tanning equipment located in Jonesboro, Ark., recently completed the most comprehensive study ever conducted on the tanning industry. Extensive questionnaires submitted by 1,200 tanning salon owners showed that the average facility maintains 1,874 customers. Assuming this average applies to all 15,000 freestanding tanning facilities in America, 28.1 million people are active indoor tanning patrons.
 And that could be a conservative figure -- not including the many people who tan in other kinds of salons. Standard estimates predict 20,000 nail and hair salons also offer tanning to their customers, which could mean more than 30 million Americans tan indoors.
 That's why Tanning Trends created the Smart Tan initiative earlier this year, declaring July "National Smart Tan Month(SM)." Several thousand salons used the month-long promotion to teach their clients about proper skin-care -- both in their salons and out in the sun.
 "That event was so successful in capturing everybody's attention, we knew we had to keep the 'Smart Tan' bandwagon rolling," Russell said. "We're in a position to reach more people who tan than any other group. This is our industry's responsibility to the public."
 -0- 12/1/93
 /NOTE TO EDITORS: For a free Smart Tan press kit, contact Joseph Levy, 517-784-1772. For more information on the tanning industry study, contact Jerry Deveney, 800-643-0086./
 /CONTACT: Joseph Levy, marketing director of Tanning Trends Inc., 517-784-1772; or Jerry Deveney, marketing director of Sun Industries, 800-643-0086/


CO: Tanning Trends Magazine; Sun Industries ST: Michigan, Arkansas IN: HEA PUB SU:

SM -- DEFNS1 -- 9028 12/01/93 07:33 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 1, 1993
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