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232,000 ORDER NEW PRODIGY MULTIMEDIA SOFTWARE IN FIRST 10 DAYS OF AVAILABILITY; PRODIGY TO EXTEND 1-800-PRODIGY KIT OFFER THROUGH HOLIDAYS

 WHITE PLAINS, N.Y., Dec. 8 /PRNewswire/ -- Prodigy Services Company said it has received more than 232,000 software orders in 10 days for a new Windows-based version of the PRODIGY service that adds photographs, sound and many other enhancements to the popular interactive network.
 Prodigy began offering the new software right after Thanksgiving. The company said it has never, in a 10-day period, experienced such levels of demand. Industry experts said that Prodigy's new entry ranks among the most successful software introductions they've seen. "This is one of the fastest launches of a commercial consumer software product in history," said Jeff Silverstein, publisher of Software Industry Bulletin.
 Current PRODIGY service members can get the new software free by downloading it from the PRODIGY service, asking Prodigy to mail them a copy or by bringing their PRODIGY service membership card to a Sears, CompUSA, Software Etc. or Silo store and presenting it for a free copy, while supplies last. Also, anyone purchasing a computer or modem will find that many manufacturers include PRODIGY service membership kits.
 Anyone who isn't a PRODIGY service member can try the service by calling 1-800-PRODIGY. For a $4.95 shipping and handling charge, Prodigy will send a free PRODIGY service membership kit that includes a one-month trial PRODIGY service membership and special software that lets the service run on a DOS or Apple Macintosh, and now a Windows- compatible computer.
 Prodigy said that, because of demand, it will continue the special 1-800-PRODIGY promotion through the holidays. The promotion began in early November when Prodigy launched a series of live TV ads on programs like "Monday Night Football," "Northern Exposure," "Love & War," "Seinfeld," and "SeaQuest."
 -0- 12/8/93
 /CONTACT: Brian Ek of Prodigy, 914-993-8811, or Internet: HFDF33A at PRODIGY.COM/


CO: Prodigy Services Company ST: New York IN: CPR SU: PDT

GK-LG -- NY055 -- 1752 12/08/93 12:13 EST
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Publication:PR Newswire
Date:Dec 8, 1993
Words:315
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