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2010 SECU Youth Saving Challenge Week Nets $2.3 Million in Deposits!

RALEIGH, N.C. -- State Employees' Credit Union (SECU) held its annual Youth Saving Challenge April 19th - 23rd and focused on the theme of getting youth "In the Savings Game." The Challenge resulted in over 13,000 young Credit Union members saving $2.3 million in the week! In addition, 527 new youth accounts were opened during SECU's campaign, which was held in conjunction with National Credit Union Youth Week. Challenge prizes at SECU included extra deposits of $50 to $100 to randomly selected winners. To promote the Saving Challenge, branch personnel at SECU's 230 locations created displays and held financial education activities, as well as presented workshops on financial topics in schools and communities.

Financial education is the focus of SECU's youth programs, comprised of Fat Cat for ages 12 and under, and Zard for teens up to 19 years of age. Both programs have dedicated educational websites, and, along with newsletters designed to complement their specialized savings accounts. The Fat Cat program also includes a dedicated mascot, who accompanies branch staff to community events and financial presentations statewide. SECU utilizes Fat Cat "Smart Money" workbooks to teach financial concepts to its youngest members, and incorporates the Biz Kid$ and NEFE (National Endowment for Financial Education) curricula for middle school and high school students, respectively. These materials are a great resource for school systems and community groups, as they are provided free of charge.

Sherry Lucas, Vice President of SECU's Raeford branch, comments, "Our employees have gone to tremendous lengths to bring excitement to this year's Saving Challenge. Their creative displays and enthusiasm made National Credit Union Youth Week a success with members of all ages, and we are thrilled to see the positive results of the Challenge. We look forward to this event each year to bring out the fun in saving and financial education."

About SECU

SECU is a non-profit financial cooperative owned by its members. SECU has been providing the employees of the State of North Carolina and their families with consumer financial services for more than 70 years. Currently serving nearly 1.6 million members, SECU provides services through 230 branch offices, over 1,000 ATMs, 24/7 call centers and a

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Comment:2010 SECU Youth Saving Challenge Week Nets $2.3 Million in Deposits!
Publication:Business Wire
Geographic Code:1U5NC
Date:Apr 29, 2010
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