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2010 MLB Season Opener to Be Broadcast Across China for First Time.

Byline: Maury Brown

For the first time ever, the Major League Baseball (MLB) season opener will be televised live across China, over five broadcasters reaching nearly 300 million fans. The 2010 MLB Championship Season opens on Sunday, April 4 at 8:05 P.M. (EST) at Boston's historic Fenway Park, featuring the most-storied rivalry in all of sports: the Boston Red Sox and the reigning World Series Champion New York Yankees.

Financial terms were not released.

In 2010, MLBI enters into new agreements with two broadcast partners in China, Chongqing TV (CTV) and Shaanxi TV, and has existing agreements with Guangdong TV (GDTV), Jiangsu TV and Shenzhen TV. The MLB relationship with Jiangsu TV and Shenzhen TV began with the 2009 World Series and includes the 2010 MLB All-Star Game, 2010 World Series and episodes of "This Week in Baseball" (TWIB). Over the course of the 2010 season, Guangdong TV, one of the largest and most influential sports stations in southern China, will broadcast TWIB, Championship Season games and the World Series.

In addition, MLBI has agreements with 90 television and radio partners to broadcast Championship Season games, the 2010 MLB All-Star Game and the 2010 postseason in 19 languages to fans in 219 countries and territories around the world. In 2010, fans in Puerto Rico will be able to watch MLB games on the island's leading broadcast station, WAPA, as well as sister network WAPA 2. MLB has also extended agreements with longtime partners, including Dentsu (Japan); ESPN Star Sports (Pan-Asia); Le Reseau de Sport (Canada), RPC and TV Max (Panama) and Formosa TV (Taiwan).

"We strive to bring the 30 MLB Clubs and the more than 800 MLB players -- nearly 30% of whom hail from outside of the United States -- to our international fan base. Television and radio exposure are a primary vehicle for doing this," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. "We are extremely excited to get the 2010 MLB season underway and to welcome billions of viewers around the world to follow along with us."

Source: Major League Baseball

Maury Brown is the Founder and President of the Business of Sports Network (, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. ( He looks forward to your comments via email and can be contacted through the Business of Sports Network (

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Title Annotation:Major league Baseball
Author:Brown, Maury
Publication:The Biz of Baseball
Geographic Code:9CHIN
Date:Apr 1, 2010
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