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2009 E3 Expo Takes Video Game Industry to Next Level.

ESA Announces 2010 E3 Expo Dates -- June 15-17, 2010

LOS ANGELES -- The Entertainment Software Association (ESA) today closed the 2009 Electronic Entertainment Expo (E3 Expo) and announced that the 2010 E3 Expo will take place from June 15-17, 2010, at the Los Angeles Convention Center. Over the course of the 2009 E3 Expo, more than 41,000 attendees from 78 countries viewed hundreds of new products and developments from 216 exhibitors.

The 2009 E3 Expo was designed to better meet the needs of exhibitors and attendees by focusing on value, while maintaining the excitement and energy that fuels the $22 billion U.S. marketplace for computer and video game entertainment.

"We are pleased that this year's E3 Expo was so successful for our members and exhibitors in terms of sales, business development and profile-building," said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers and owns the E3 Expo. "E3 Expo is truly the world stage and spotlight that the interactive entertainment industry has earned as a leader in entertainment. We are looking forward to building on this great momentum for 2010."

"The E3 Expo has returned as the premiere annual destination for the global games industry," said Graham Hopper, executive vice president and general manager, Disney Interactive Studios. "The excitement the show generates and the ability for us to showcase our portfolio to a worldwide media, retail and consumer audience is an important business driver."

"The ESA has put on a great show for the game industry," said Electronic Arts CEO John Riccitiello. "E3 2009 reflected the vitality, innovation and global presence of a rapidly growing industry. I'm already looking forward to next year's event."

"Xbox 360 was pleased to be a part of a rejuvenated E3 this year and to see the interactive entertainment industry really shine and reach new audiences," said Don Mattrick, senior vice president, Microsoft's Interactive Entertainment Business. "We look forward to being at E3 next year and continuing to redefine the future of home entertainment."

"This year's E3 exceeded expectations and SouthPeak Games was proud to be a part of it," commented Richard Iggo, vice president for marketing at SouthPeak Interactive Corporation. "For us, E3 is about building our brand, showcasing titles, and making the business connections necessary to deliver high-quality entertainment and we were able to accomplish all of that. This is once again the industry's launchpad for computer and video game news."

About E3 Expo(TM)

E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit or

About the ESA

The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3 Expo), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit

About IDG World Expo

IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld[R], Electronic Entertainment Expo[R] (E3 Expo[R]), Next Generation Data Center[TM] (NGDC[TM]), OpenSource World[TM] and CloudWorld[TM]. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
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Publication:Business Wire
Date:Jun 4, 2009
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