Printer Friendly

2001 B2B mag ad spending to fall for first time in decade, report says.

Growth in spending on b2b magazines will decline in 2001 for the first time in a decade, according to Vaeronis, Suhler & Associates' (New York) 15th annual Communications Industry Forecast. The report said the downturn in ad spending is due to a slowing economy, conservative budgeting by advertisers and less dot-com and technology ad spending.

The report forecasts a rebound in 2002 with a 6.6% growth increase to $9.7 billion over 2001's $9.1 billion, which was a 7.1% drop from 2000. VS&A projects ad spending on b2b magazines to reach $11 billion by the end of 2005. Trade shows and exhibitions, which grew at an annual rate of 6.7% from 1995-2000, is expected to increase 6.2% per year from 2000 to 2005, reaching $8.8 billion in 2001 and $11.3 billion in 2005.

The report projects that ad spending in the healthcare category will drop 35% in 2001 but will rebound sharply in 2002. Ad spending in the construction sector will be flat for 2001 with higher spending forecast through 2005. "After a rough 2001," VS&A said that ad spending for the technology sector will rebound in 2002 and grow between 3-5% through 2005. Overall, ad spending on b2b business communications grew 4.9% to $18.2 billion in 2000.

Combined spending on professional, educational and training media reached $38.7 billion in 2000, propelled by increased expenditures in each of the sector's four main categories, professional, El/Hi, college, and outsourced corporate training. VS&A said that spending will rise 6.1% to $41 billion in 2001 and will reach $53.8 billion by the end of 2005.

Projected total spending on business information services will reach $65.7 billion by 2005 from $47.5 billion in 2000. Economic and financial information services, the largest area of the sector, will grow 5.7% during the 2000-2005 period to $17 billion.
COPYRIGHT 2001 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:business-to-business magazine advertising
Comment:2001 B2B mag ad spending to fall for first time in decade, report says.(business-to-business magazine advertising)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 15, 2001
Words:319
Previous Article:Roper Starch Worldwide sold to United Business Media.
Next Article:Individual Investor sells sub list to Kiplinger Washington Editors.
Topics:


Related Articles
September accelerates decline in ad pages for info. tech. market.
Advertising for magazines in the information technology market. (News in Brief).
B2B Comm. hardest hit by ad slump, VS&A'S "Comm. Industry Forecast" says.
B2B magazine category penultimate pctg. loser in first quarter ad rev.
The rebirth of online advertising. (By the Numbers).
B2B print advertising spending and pages fell in July after showing some improvement in June.
B2B print advertising spending and pages were down slightly for the month of September, according to figures supplied by American Business Media...
Advertising pages for 22 B2B magazine categories fell 3.1% in January compared to last year, going from 77,133 ad pages in January 2006 to 74,741 ad...
Advertising pages for B2B magazines in 22 categories declined 2.78% for the month of February and 2.65% for the first two months of the year when...

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters