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1995 PLYMOUTH/DODGE NEON NAMED AUTOMOBILE MAGAZINE 'AUTOMOBILE OF THE YEAR'

 DETROIT, Nov. 29 /PRNewswire/ -- The 1995 Plymouth/Dodge Neon today was named "Automobile of the Year" by the editors of Automobile Magazine making Chrysler Corporation (NYSE: C) the first repeat award winner in the five-year history of the prestigious award.
 Automobile publisher David E. Davis presented the award to Chrysler Chairman Robert Eaton and Chrysler President Robert Lutz and Small Car Platform Team members at a luncheon held in Detroit.
 "It wasn't just another new compact car from Detroit. It was a truly international car, coming to us from -- surprise, surprise -- the hottest car company in the United States, Chrysler," said Davis in the January 1994 issue of Automobile Magazine. "Chrysler's Dodge/Plymouth Neon is the car the domestic industry always said couldn't be built, the small car that competes successfully with the Japanese, and makes a profit."
 Accepting the award, Chrysler Chairman Eaton said, "We've set high standards for our products to meet and what we see today with Neon is that great expectations can lead to exciting results. This car represents a new milestone for Chrysler."
 "But it does not end here. With each new product we introduce, we challenge ourselves to top the one before it -- that's what keeps us fresh and innovative."
 The "1994 Automobile of the Year" is selected from the best of the new cars, both import and domestic, available through regularly franchised dealers. In addition to Neon, other candidates included the new Ford Mustang, Chevrolet Camaro, Saab 900, BMW 530i, Honda Accord, Toyota Supra and Celica, Acura Integra, Volvo 850 GLT Turbo and Mercedes-Benz C280.
 "Neon breaks the paradigm of the small car syndrome," said Chrysler President Lutz. "We're convinced that customers will buy it not just because it's a low-priced product, but because they like the way it looks, how it handles, and the standard safety features, like dual air bags, that come with it."
 In selecting Neon, Automobile Magazine editors lauded Chrysler for its powerful base 132-horsepower, 16-valve, 2.0-litre SOHC engine, noting, "nothing in its class touches it." Other notables include the Neon's "razor-sharp steering and instant turn-in and eye-catching looks."
 This is the second major award for Neon before it even goes on sale. It was named a "Best of What's New" product last week by Popular Science magazine.
 Neon production began at the Belvidere (Ill.) Assembly Plant in November. It will go on sale in January 1994.
 -0- 11/29/93
 /CONTACT: Pamela Gross, 313-576-5495, or Jeff Leestma, 313-576-8092, both of Chrysler/
 (C)


CO: Chrysler Corporation; Automobile Magazine ST: Michigan IN: AUT PUB SU:

SB-RD -- DE008 -- 8296 11/29/93 12:32 EST
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Publication:PR Newswire
Date:Nov 29, 1993
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