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1995 CHRYSLER CIRRUS FIRST VEHICLE TO BEAR NEW BADGE

 HIGHLAND PARK, Mich., Jan. 6 /PRNewswire/ -- The all-new 1995 Chrysler Cirrus, unveiled today at the North American International Auto Show in Detroit, will be the first product to bear the brand's new badge. The badge -- which has the appearance of a seal and ribbon bearing the Chrysler (NYSE: C) name -- represents a return to tradition for the brand. It will adorn the grilles of all future Chrysler products as well.
 If it looks familiar to some, that's because the badge appeared on the first Chrysler car in 1924. In addition to serving as a vehicle identifier, the badge was Chrysler's corporate symbol, before it was replaced by the Pentastar in the fall of 1962.
 "The new badge is an emblem richly steeped in engineering innovation and heritage," said Steve Torok, Chrysler-Plymouth General Manager. "It's very fitting that we blend this tradition for the first time with our new Cirrus."
 The badge was as appropriate for that first Chrysler car as it is for the latest, Cirrus, since the 1924 model received numerous accolades for its engineering achievements. Similarly, it has represented for many years a continuing rich heritage of engineering achievement in automotive design for the Chrysler name.
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 /CONTACT: Rick Deneau of Chrysler, 313-252-8887/
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CO: Chrysler Corporation ST: Michigan IN: AUT SU:

TO -- DE032 -- 9876 01/06/94 16:01 EST
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Publication:PR Newswire
Article Type:Calendar
Date:Jan 6, 1994
Words:226
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