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1994 CADILLAC DEBUTS IN NORTHEAST; THE DEVILLE CONCOURS -- NEW CADILLAC STAR; THE CADILLAC DEVILLE -- COMPLETELY RESTYLED

 BOSTON, Sept. 27 /PRNewswire/ -- 46 Cadillac dealerships in Greater Boston and New England will celebrate the debut of the all-new 1994 Cadillac DeVille and DeVille Concours on Oct. 7th.
 "The launch of a completely redesigned Cadillac DeVille is of extraordinary importance to Cadillac dealers," said Rodney Corson, president of the New England Cadillac Dealer Marketing Association and also Everett H. Corson, Inc., Hyannis, Mass. "The full-size V8-powered Flagship of the Cadillac Line has been the bestselling luxury sedan -- domestic or import -- on the American road for more than 44 consecutive years."
 The DeVille Concours is a high performance version of the Cadillac DeVille and features the exclusive Northstar System. It's a new Cadillac Star!
 The 270 HP V-8 makes it the most powerful front-wheel drive, six passenger sedan in the world. It will achieve 0 to 60 MPH in 8.2 seconds with a top speed of 125 MPH. The 4T80-E Transmission produces nearly seamless shifts. The Concours also has speed sensitive steering, road-sensing suspension, ABS brakes and full range traction control.
 Both the DeVille Concours and the Cadillac DeVille provide Cadillac's exclusive Airbank Protection System -- driver and passenger side air bags in combination with seatbelts to protect all three front seat passengers.
 Cadillac customers and prospective customers are invited to attend the preview at many dealerships. Selected dealerships are planning a black-tie/formal evening with refreshments, music and door prizes. One of the door prizes offers the naming of a star after the winner and a listing in the International Star Registry.
 -0- 9/27/93
 /NOTE TO EDITORS: Photos available/
 /CONTACT: C. Paul Luongo or Susan Bassett of C. Paul Luongo PR for Cadillac SuperNetwork, 617-266-4210/


CO: Cadillac SuperNetwork ST: Massachusetts, Maine, New Hampshire, Vermont IN: AUT SU: PDT

CM-JL -- NE003 -- 5795 09/27/93 08:59 EDT
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Publication:PR Newswire
Date:Sep 27, 1993
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