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1993 PONTIACS FEATURE DRIVING EXCITEMENT AND GREATER CONSUMER VALUE

 1993 PONTIACS FEATURE DRIVING EXCITEMENT AND GREATER CONSUMER VALUE
 /ADVANCE/PLYMOUTH, Mich., Aug. 26 /PRNewswire/ -- Pontiac Division in 1993 will build on the successful launch of its Grand Am and Bonneville models with expanded customer care initiatives, a host of product improvements and greater values on its Sunbird and Grand Prix models, according to Pontiac General Manager John G. Middlebrook.
 Addressing the 1993 National Media Preview in the showroom of a suburban Detroit dealership (Bob Jeannotte Pontiac-GMC), Middlebrook said Pontiac has set an aggressive goal for itself in the upcoming 1993 model year -- 609,000 total vehicle sales for a 10 percent gain over projected 1992 model sales.
 Pontiac selected Bob Jeannotte's just-renovated dealership because it represents an important aspect of "Pontiac Cares," a comprehensive, division-wide initiative designed to create new customers and keep current customers coming back, Middlebrook said. He used the occasion to announce two new aspects of "Pontiac Cares":
 -- Courtesy transportation is available for all 1993-model warranty visits -- a one-way shuttle service for repairs completed the same day or a free loaner if a vehicle needs to be kept overnight or longer.
 -- Beginning with 1993 models, Pontiac's Roadside Assistance Program covers non-warranty service like changing a flat tire, charging a dead battery or running out of gas -- all at no charge.
 "Pontiac is not the first car company to offer courtesy transportation, but to my knowledge, no other manufacturer that offers cars in the LeMans, Sunbird and base Grand Am price range -- $9,000 and up -- provides this program to build customer satisfaction and earn their continued loyalty," Middlebrook said. "It is a great feature for our young buyers who, in many cases, can't afford to be without wheels."
 Middlebrook said Pontiac has outperformed the industry during most of 1992 and will continue that trend into 1993.
 Through July, Pontiac's 9 percent increase in total vehicle sales was more than double the increase posted by the total U.S. new vehicle market. In passenger cars, the gap was even more impressive with Pontiac sales through July up more than 7 percent, compared with a flat 0.6 percent increase for the entire industry.
 "Given the success we've had with products like Grand Am, Bonneville and Trans Sport, along with the all-new 1993 Firebird waiting in the wings for a mid-year introduction, plus the new customer care initiatives and greater values on Sunbird and Grand Prix," Middlebrook said, "we have every reason to believe that Pontiac can meet and exceed its projection."
 Mid-size Grand Prix base models carry Manufacturers Suggested Retail Price (MSRP) stickers no higher than 1992, but enhanced with the security of standard automatic power door locks added on all models. Pontiac Sunbird prices have been dropped $228 on the LE Coupe and $338 on the LE Sedan and are no higher than 1992 prices for the remainder of the lineup.
 "Just when everyone else is raising prices, Pontiac is taking an aggressive stance by offering customers even greater value on two models that account for about one-third of our total sales," Middlebrook said.
 With an MSRP of $9,382, the Sunbird LE models have a $91 price advantage over prime competitor Escort LX when equipped with an automatic transmission. In addition, Sunbird has standard across-the- line anti-lock brakes (ABS) while Escort does not offer the accident- avoidance safety feature.
 On the Grand Prix, the carryover 1992 prices mean the lowest-priced Grand Prix LE Sedan remains at $14,890, which, with its standard equipment level represents a real value in the mid-size marketplace. In fact, a 1993 Grand Prix LE Sedan equipped with the just-available Sport Appearance Package and other popular options has approximately a $1,200 price advantage versus the Dodge Intrepid and nearly $1,100 versus the Ford Taurus GL sedan.
 "Later this year, we'll unveil the fourth generation of a legendary Pontiac sports car -- the 1993 Firebird," Middlebrook continued. "But whether it's the new Firebird or the remainder of the Pontiac line, all of our '93 models are bold, purposeful, athletic and personal."
 Pontiac enhancements for 1993 include:
 -- All-new Firebird, Formula and Trans Am.
 -- Anti-lock brakes (ABS) standard equipment on five carlines -- Bonneville, Grand Am, Sunbird, Trans Sport and Firebird and available on the Grand Prix.
 -- Powertrain improvements on Grand Am's 2.3 liter Quad engines that make the powerplants quieter than ever before.
 -- New sport luxury edition (SLE) package on the Bonneville SE that provides a high-value alternative to the imports.
 -- The Grand Prix BYP Sport Appearance Package is available on the LE Sedan for increased value. The highly successful Pontiac package continues to be available on SE models while the equally popular B4U Aero Performance Package returns as an option on SE and GT coupes.
 -- New B4U Sport Appearance Package brings the GT look to Sunbird SE.
 -- Increased comfort and convenience features on Trans Sport include standard lockable underdash storage, available leather seating areas, steering wheel radio controls and a new "Quiet Package" that makes the Pontiac minivan one of the quietest on the market.
 -- Revised front and rear appearance on LeMans -- Pontiac's most affordable carline.
 The success of Bonneville and Grand Am, along with strong showings by Trans Sport and Grand Prix, helped Pontiac boost its share of calendar year U.S. passenger car sales through July to 6.7 percent, up from 6.3 percent in the same period a year earlier. In total industry vehicle sales, which include the Trans Sport minivan, Pontiac's share was 4.5 percent, compared to 4.3 percent in the same seven-month span in 1991.
 "Our products are winning in the marketplace and, as consumer confidence continues to improve, we expect our newest products will continue to be industry leaders," said Middlebrook. "Pontiac has been showing the way in 1992 and will continue to lead the way in 1993.
 "We've made improvements across-the-line in '93 that enhance the already high level of bold, functional and personal designs we offer," Middlebrook said. "The 1993 Pontiac lineup accelerates, handles and brakes like driver's cars and are engineered and equipped to perform and put the driver in control of the road."
 -0- 8/26/92/1000
 /CONTACT: Ed Lechtzin of Pontiac, 313-857-1567/
 (GM) CO: Pontiac Motor Division ST: Michigan IN: AUT SU:


ML -- DE001 -- 3302 08/26/92 08:04 EDT
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Publication:PR Newswire
Date:Aug 26, 1992
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