Printer Friendly

1993 JEEP GRAND CHEROKEE SWEEPS ALL MAJOR AUTOMOTIVE AWARDS BY WINNING 4WHEEL & OFF-ROAD MAGAZINE '4X4 OF THE YEAR' AWARD

 DALLAS, Dec. 14 /PRNewswire/ -- The 1993 Jeep(R) Grand Cherokee today was named "4x4 of the Year" by the editors of 4Wheel & Off-Road magazine and joined the 1984 Jeep Cherokee as the only vehicles in history to sweep the three major automotive awards for trucks and sport utility vehicles.
 "The editors of 4Wheel & Off-Road, Four Wheeler and Motor Trend tested the Jeep Grand Cherokee against the best sport utility vehicles and trucks from around the world," said Larry W. Baker, Jeep/Eagle Division general manager, in a news conference here. "The three magazines like the new Jeep for different reasons, but they share one very important opinion -- Jeep Grand Cherokee is the best 4x4 vehicle in the world."
 The 1984 Jeep Cherokee was the only other vehicle to win universal accolades from the major 4WD industry publications. The original Cherokee, like many of its Jeep predecessors, raised the ante for other manufacturers in the sport utility market and may be most responsible for the incredible expansion of the market from 1984 to today.
 "When we were developing the Jeep Grand Cherokee, we knew we had to hold true to the Jeep tradition of raising the bar in the sport utility market with each new vehicle," said Baker. "We set six objectives this vehicle had to achieve in order to accomplish that."
 Those six objectives included:
 -- Making Grand Cherokee the highest quality Jeep ever.
 -- Creating a fresh new appearance, while maintaining a strong Jeep identity.
 -- Improving the interior package without creating an unsuitable exterior size.
 -- Maintaining Jeep performance superiority and 4WD system leadership.
 -- Improving noise, vibration and harshness and on-road ride and handling without compromising off-road capability performance.
 -- Providing premium safety and convenience features expected by Jeep customers.
 "Jeep Grand Cherokee will simply tear up any kind of terrain thrown at it," said 4Wheel & Off-Road Editor Drew Hardin at a news conference announcing the 1993 4x4 of the Year. "On pavement it's comfortable cruising on the highway and nimble in traffic. Off pavement it makes the tough sections of a trail easy and the easy sections a breeze. It was the best all-around 4x4 in the competition and that's exactly what we were testing for."
 In addition to Jeep Grand Cherokee, this year's 4Wheel & Off-Road "4x4 of the Year" competition included Toyota's T100 pickup and Land Cruiser, Range Rover Country, Isuzu Trooper, Ford Ranger and GMC Sonoma pickup.
 "The editors of 4Wheel & Off-Road had nothing short of a world-class field of vehicles in this year's competition and for Grand Cherokee to come out on top should make everyone on the Grand Cherokee team proud," said Baker.
 Sweeping the major awards for 4x4 vehicles are not the only accolades Grand Cherokee has received this year. In addition to 4Wheel & Off-Road's "4x4 of the Year," Four Wheeler's "Four Wheeler of the Year" and Motor Trend's "1993 Truck of the Year," other Grand Cherokee awards include:
 -- Car and Driver's 1993 "10 Best Cars" list
 -- Popular Science's "Best of What's New" award
 -- Kiplinger's Personal Finance Magazine's "Best in Class" award.
 -0- 12/14/92
 /CONTACT: Mike Aberlich of Chrysler, 313-576-8097/
 (C)


CO: Jeep/Eagle Division; Chrysler Corporation ST: Michigan IN: AUT SU:

JG -- DE014 -- 6844 12/14/92 15:33 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Dec 16, 1992
Words:536
Previous Article:FOOD FORECASTS FOR 1993 -- AND THE YEARS BEYOND
Next Article:KERR-MCGEE EXPANDS WOOD-TREATING PLANT
Topics:


Related Articles
INNOVATIVE, AWARD-WINNING PRODUCTS MAKE 1992 A VERY GOOD YEAR FOR CHRYSLER CORPORATION
CHRYSLER WINS THIRD ENVIRONMENTAL AWARD FOR 1992
CHRYSLER WINS THIRD ENVIRONMENTAL AWARD FOR 1992
1993 DODGE INTREPID AND JEEP GRAND CHEROKEE PROCLAIMED WORLD'S 'BEST OF WHAT'S NEW' BY POPULAR SCIENCE MAGAZINE
CHRYSLER CONCORDE, DODGE INTREPID AND EAGLE VISION SHARE AUTOMOBILE MAGAZINE'S '1993 AUTOMOBILE OF THE YEAR'
JEEP GRAND CHEROKEE NAMED 1993 FOUR WHEELER OF THE YEAR
CHRYSLER PRODUCTS START NEW YEAR WITH HONORS
1995 FAMILY CIRCLE "FAMILY CAR OF THE YEAR" AWARD WINNERS ARE: CHEVROLET LUMINA AND JEEP GRAND CHEROKEE
CHRYSLER CORPORATION PRODUCTS WIN NUMEROUS AWARDS IN 1995
1996 JEEP(R) GRAND CHEROKEE WINS FOUR WHEELER MAGAZINE'S 'FOUR WHEELER OF THE YEAR' AWARD

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters