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1992 U.S. OLYMPIC TEAM ADOPTS CABBAGE PATCH KIDS MASCOT

 1992 U.S. OLYMPIC TEAM ADOPTS CABBAGE PATCH KIDS MASCOT
 Special Delivery of Cabbage Patch Kids Planned
 for Children in Barcelona, Courtesy U.S. Athletes
 NEW YORK, July 8 /PRNewswire/ -- Taking to heart the "Friends for Life" theme of the 1992 Barcelona Olympic Summer Games, the U.S. Olympic Team has adopted the legendary Cabbage Patch Kids(R) as its official mascot and traveling companion.
 This July, the Cabbage Patch Kids will accompany each member of the U.S. Olympic Team delegation to Spain and will be given permanent new homes with children in Barcelona.
 The international goodwill gesture was the inspiration of talks between Hasbro, Inc., Original Appalachian Artworks, Inc., and the U.S. Olympic Committee.
 "We've never done this before, but the 'Friends for Life' motto is such a natural fit for communicating with youngsters at the site of the Games," said John Krimsky, deputy secretary general of the USOC. "The Cabbage Patch gifts should give a lift both to our athletes and hundreds of children in Barcelona."
 The agreement with the U.S. Olympic Committee makes Hasbro, Inc. and Original Appalachian Artworks an official sponsor of the 1992 U.S. Olympic Team.
 The agreement provides Cabbage Patch Kids trademark presence and use of the universally recognized USA/five-ring logo synonymous with the U.S. Olympic Team in advertising and promotional activities to support the 1992 U.S. Olympic Team Mascot.
 A Cabbage Patch Kid 1992 U.S. Olympic Team Mascot, in a specially designed U.S. Olympic Team uniform, will be presented to each athlete on the U.S. Winter and Summer Olympic Team.
 In Barcelona, the mascots will be hand delivered by athletes to more than 350 children at the San Juan de Dios hospital, the largest children's hospital in Spain. Many underprivileged children receive treatment at this hospital through the Catalan Public Health System, and through a charity fund directly benefiting the hospital. The giveaway will take place on Aug. 4 or 5, date to be announced in Barcelona.
 "We're honored to help carry the U.S. Olympic Team message of friendship and unity to other athletes and children outside the United States," said Alan G. Hassenfeld, chairman and chief executive officer of Hasbro, Inc. "While the Cabbage Patch Kids will be introduced for the first time into the Spanish market this summer, these Official U.S. Olympic Team Mascots will be distributed only by U.S. Olympic Team members, making them true collectibles and a 'Friend for Life' for any child who receives one."
 The U.S. Olympic Team will formally adopt a Cabbage Patch Kid U.S. Team Mascot during the Official Team Send-Off at Busch Gardens, Tampa, Fla., in July, and the mascots will only be produced for distribution in Barcelona and promotional activities.
 "As the original creator of Cabbage Patch Kids, I'm excited to have them as the official mascot of the 1992 U.S. Olympic Team," said Xavier Roberts, creator of Cabbage Patch Kids and founder of Original Appalachian Artworks, Inc. "The 'Friends' theme couldn't better explain the relationship children form with Cabbage Patch Kids."
 The mascots will wear their own version of a U.S. Olympic Team uniform -- a jogging suit, including jacket, pants and T-shirt.
 Hasbro, Inc. is headquartered in Pawtucket, R.I., and is the world's leading manufacturer and marketer of toys, games, puzzles and infant care products.
 -0- 7/8/92 R
 /CONTACT: Mary Butin, of Cohn & Wolfe, 404-880-5240, for Cabbage Patch Kids/ CO: Hasbro, Inc.; Original Appalachian Artworks, Inc.; United States
 Olympic Committee ST: IN: SU:


00:00 -- NYOFNS17R -- 7474 07/08/92 13:57 EDT
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Date:Jul 8, 1992
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