Printer Friendly

1992 PONTIAC GRAND AM A SUCCESS STORY FOR LANSING

 1992 PONTIAC GRAND AM A SUCCESS STORY FOR LANSING
 LANSING, Mich., March 19 /PRNewswire/ -- With back-to-back 10-day


sales records, the new-for-'92 Pontiac Grand Am has firmly established itself in the marketplace and is headed for another successful year, Pontiac General Manager John G. Middlebrook told the people who build the division's top-selling model.
 During a visit to the Lansing Car Assembly facility, Middlebrook reported that Grand Am sales in the final 10-day period of February and in the opening 10-day period of March were the best ever and helped push Grand Am's calendar-year-to-date mark 25 percent ahead of the same pace in 1991.
 "In each of the past seven years, Grand Am has been the best-selling product in the Pontiac lineup," Middlebrook told a gathering of salaried and hourly workers. "Over that same period of time, Grand Am sales represented approximately 51 percent of all the cars built by General Motors in Lansing. And with total sales of 1.4 million units in the past seven years, it's obvious this popular Pontiac plays a very key role in the economic vitality of this community."
 The top-selling Pontiac Grand Am has also garnered several honors, including a "Car of the Year" honor from the Hispanic language AutoMundo magazine and a "Best Buy" nod from Consumers Digest.
 "As consumers and dealers become more familiar with the numerous improvements on the new Grand Am, its daily sales rate has steadily increased, from approximately 470 per day in November 1991, to a 745 daily sales rate for the first 10 days of March," noted the Pontiac executive.
 Pontiac's confidence is based, in part, on a long list of new Grand Am features including aggressive exterior and interior styling, standard anti-lock brakes (ABS), a more powerful standard single overhead-cam engine, safety door locks and improved rear passenger comfort.
 "When you compare Grand Am with its target competition, Honda Accord, consumers are discovering that this Lansing-built product is a great value," Middlebrook said. "For example, you have to spend $18,045 for an Accord with standard ABS vs. $11,995 for a Grand Am sedan. Plus the Lansing-built Quad Four engine family offers a combination of performance and fuel economy superior to most imports."
 Joining Middlebrook, local UAW officials and plant management at the business meeting were members of Pontiac's marketing, sales, engineering and service operations. Pontiac's marketing strategy on a national and local basis was discussed. In addition, plant personnel shared data with Pontiac on Grand Am quality improvement programs.
 "Our dealers and customers recognize Lansing's commitment to building a world-class quality Grand Am," noted Middlebrook. "To meet our ambitious sales goals, this has to be the highest quality Grand Am ever built. That's a tough challenge, but the Lansing Car Assembly Complex has demonstrated in the past that it can meet the target."
 -0- 3/19/92
 /CONTACT: Reg Harris of Pontiac Division, 313-857-1572/
 (GM) CO: Pontiac Division ST: Michigan IN: AUT SU:


KK -- DE001 -- 9518 03/19/92 08:59 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 19, 1992
Words:498
Previous Article:CARETENDERS HEALTHCORP ANNOUNCES RESIGNATION OF KENNETH HAMLET, CHAIRMAN AND CEO
Next Article:NATURAL MICROSYSTEMS ANNOUNCES SIGNING OF 85TH MVIP LICENSEE
Topics:


Related Articles
PONTIAC DIVISION REPORTS SALES INCREASE
PONTIAC GRAND AM IS AUTOMUNDO'S '1992 CAR OF THE YEAR'
PONTIAC DIVISION SALES -- FEB. 1-10
RECORD TRANS SPORT SALES BOOST PONTIAC DIVISION
RECORD TRANS SPORT SALES PACE PONTIAC DURING JUNE 11-20 PERIOD
1993 PONTIACS FEATURE DRIVING EXCITEMENT AND GREATER CONSUMER VALUE
FIREBIRD LANDS AT NORTH AMERICAN INTERNATIONAL AUTO SHOW
General Motors' Lansing Car Assembly Celebrates Milestone
General Motors' Lansing Car Assembly Celebrates Milestone
Don Butler Named Executive Director, OnStar Virtual Advisor.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters