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1992 MUMMERS PARADE BROADCAST ON TV12 IS HIGHEST-RATED LOCAL PRODUCTION IN STATION'S HISTORY

 1992 MUMMERS PARADE BROADCAST ON TV12 IS
 HIGHEST-RATED LOCAL PRODUCTION IN STATION'S HISTORY
 PHILADELPHIA, Jan. 2 /PRNewswire/ -- TV12's 11-hour broadcast of the 1992 Mummers Parade averaged an 11.5 rating and a 21 share, making it the highest-rated local production in the station's history.
 That means that an average of 310,500 households tuned to the broadcast at any one time. Each rating point equals 27,000 households.
 "Broadcasting the parade was an important community service," said Vice President and Station Manager David Othmer. "TV12 was delighted to help bring the parade to the community. Although we did not go into this for the ratings, we are gratified by the responses of our viewers.
 "Our viewers are expressing gratitude to TV12 for carrying the broadcast and to WHYY's partners, Suburban Cable and Comcast Cable, for underwriting the cost of the production," Othmer said. "The production partnership was formed less than two weeks ago, but the telecast looked and sounded like the production crew had been working together for six months or more."
 TV12's Viewer Response Line (215-923-WHYY) logged a record 1,500 calls on New Year's Day. The majority of the callers made positive comments about TV12's parade coverage. "It's amazing how (the broadcast) was put together in such a short time," one caller said. "It far exceeded any other televised coverage (in previous years)."
 Many who tried to call the Response Line could not get through on New Year's Day because all the lines were busy, so they gave their comments to TV12's Audience Coordinator today. "The parade broadcast is all anyone has been talking about in the office this morning," one caller said. "Thank you for making it possible for me to see this great parade at home."
 TV12's previous local production ratings-holder was the first episode of the five-part "Mobfathers," which earned a 10.7 rating and a 14 share during its Jan. 8, 1990, premiere episode.
 Other statistics about the Mummers Parade broadcast include:
 -- The broadcast's highest rating was at 3:45 p.m., when it earned an 18.1 rating and a 31 share. More than 488,000 households were tuned in to the broadcast at that time.
 -- From 10 a.m. until 4:30 p.m., the broadcast was the highest-rated program in the market, averaging a 12.3 rating (or 332,100 households) and surpassing college bowl game broadcasts.
 -- The string bands were the most-watched division, averaging a 16.2 rating (or 437,400 households) and a 27 share between 2:30 and 5:30 p.m.
 In addition to TV12, the parade was carried on Pennsylvania public television stations WPSX (Channel 3), University Park; WVIA (Channel 44), Scranton; and WITF (Channel 33), Harrisburg; and seven cable systems, bringing coverage of the Mummers Parade to more homes than ever. (The overnight ratings reflect viewers who watched the parade on TV12 only. Overnight statistics are not available for the Scranton, Harrisburg, University Park or other locations in which the parade was shown.)
 Executive producer for the 1992 Mummers Parade was George Strimel; David Othmer was associate executive producer; Jim Barry was coordinating producer; Marnie Villari was line producer; and Harold Parsons was director. Broadcast of the 1992 Mummers Parade was made possible by the Suburban Cable and Comcast Cable companies, and the subscribers to TV12. Additional funding came from Greater Media Cable, Jones Intercable, Adelphia Cable Communications, Wade Cable and Garden State Cable.
 /delval/
 -0- 1/2/92
 /CONTACT: Ann Carrathers of WHYY-TV, 215-351-0502/ CO: WHYY-TV ST: Pennsylvania IN: ENT SU:


KA-MP -- PH010 -- 6238 01/02/92 15:12 EST
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Date:Jan 2, 1992
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