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1992 INTERNATIONAL WINTER CONSUMER ELECTRONICS SHOW OPENING SESSION; APPLE COMPUTER'S JOHN SCULLEY IS KEYNOTE SPEAKER

 1992 INTERNATIONAL WINTER CONSUMER ELECTRONICS SHOW OPENING SESSION;
 APPLE COMPUTER'S JOHN SCULLEY IS KEYNOTE SPEAKER
 LAS VEGAS, Nev., Jan. 9 /PRNewswire/ -- In the dynamic opening session of the 1992 International Winter Consumer Electronics Show (CES) which took place here today, leaders of the consumer electronics industry made predictions and recommendations for a healthy and prosperous future in 1992. Apple Computer's John Sculley specifically addressed the impact of digital technologies on the personal computer and the consumer electronics industries.
 Keynote speaker John Sculley, chairman and chief executive officer, Apple Computers Inc. addressed attendees gathered here for the annual WCES which runs through Sunday, Jan. 12. Also present on the podium were Frank Myers, chairman of the board and chief executive officer, Wells-Gardner Electronics Corporation, and chairman, EIA Board of Governors and Gary J. Shapiro, group vice president, Electronic Industries Association, Consumer Electronics Group (EIA/CEG).
 DIGITAL TECHNOLOGY
 Showing an impressive economic performance in 1991 -- a worldwide unit growth of 60 percent in contrast to a personal computer industry average of 5 percent -- John Sculley discussed Apple's plans for world- wide product development in the age of digital technology.
 "The Digitals are coming! So is pervasive networking that will dramatically increase the range of home-delivered services," said Sculley. "Apple intends to be there as a leader in this segment of the consumer electronics industry through constant innovation and the best possible ease-of-use technology."
 INDUSTRY OUTLOOK
 Frank Myers' address covered the industry economic figures for 1991 and offered projected figures for 1992. He conceded that despite a weak economy, there was reason to be happy with the past year's economic performance of the consumer electronics industry. Despite the worst economic slump of the past 10 years, Myers said "The U.S. electronics industry has more than held its own compared to other sectors of the economy."
 According to the EIA Consensus Forecast released here today, Myers predicted that 1992 factory sales of consumer electronics to be $36.4 billion, up 2 percent over 1991.
 SCES '92
 A topic of major interest to participants of Consumer Electronics Shows is the recent decision to open the doors of the 1992 International Winter Consumer Electronics Show (May 28-31) to consumers on May 30 and 31 in Chicago.
 "The new structure of the Summer Show represents a tremendous opportunity for us all," says Shapiro. The change in the SCES format was the result of a unanimous decision of the EIA board of directors and represents an effort on the part of the industry to boost consumer awareness and generate greater sales.
 CES HISTORY
 The 1992 Winter CES kicks off the 25th year of the CES. The CES Shows, which are produced and managed by the Consumer Electronics Group of the Electronic Industries Association, are among the largest trade shows in the world.
 The show's sponsor, the Electronic Industries Association, is the 67-year-old Washington, D.C.-based trade association representing all facets of electronics manufacturing. EIA's Consumer Electronics Group represents most major U.S. manufacturers of audio, video, home office and home automation products, as well as assistive devices for people with disabilities.
 -0- 1/9/92
 /NOTE TO EDITORS: Press kits and the 1992 consensus figures are available upon request./
 /CONTACT: Cynthia Upson or Patti McNeill of Electronic Industries Association, 702-792-3431, or 202-457-8728/ CO: Electronics Industries Association ST: Nevada IN: CPR SU:


PS -- NY096 -- 8484 01/09/92 21:56 EST
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Date:Jan 9, 1992
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