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1991 UNITED WAY CAMPAIGN HITS $31 MILLION

 1991 UNITED WAY CAMPAIGN HITS $31 MILLION
 /ADVANCE/ PITTSBURGH, Nov. 26 /PRNewswire/ -- United Way of


Southwestern Pennsylvania today reported contributions of more than $31 million.
 The announcement was made this evening at the 1991 United Way Recognition Program and Campaign Progress Report held at the Vista Hotel.
 The event attracted more than 600 people. Bill Flanagan, KDKA-TV2, hosted the event.
 In addition to reporting on the progress of the 1991 campaign, United Way recognized United Way Day of Caring volunteers. It also recognized a variety of local organizations and volunteers for their involvement in the community through United Way.
 Edward Nicholson, Ph.D., president of Robert Morris College, was presented with the first United Way Campaign Volunteer of the the Year Award.
 The United Way campaign will continue through February 1992. The success of the campaign rests with contributions received today until February.
 In four areas the United Way is targeting, employees increased their contributions steadily in the past few years. These target areas are healthcare institutions, educational institutions, law firms and mid-size businesses.
 For example:
 Lawyers and staff of the law firm Dickie, McCamey & Chilcote increased their gift by 22 percent this year, contributing $82,500. Their 1990 gift represented a 49 percent increase over their 1989 contribution.
 Lawyers and staff at Doepken Keevican Weiss & Medved contributed $32,850 this year, an increase of 49 percent over their 1990 gift. Partners of the firm matched employee gifts dollar for dollar up to $2,500, once $25,000 was raised.
 Employees at Eat 'n Park Restaurants have steadily increased their contributions from $117,960 in 1988 to $211,700 in 1991.
 Staff at the Northern/Southwest Communities Mental Health and Mental Retardation, a subsidiary of The Mercy Hospital of Pittsburgh, increased their contributions from $1,760 in 1990 to $6,160 this year.
 Employees of Roadway Package System, Inc. contributed $88,070, a 70 percent increase over their 1990 gift. Roadway's contribution included a corporate gift which matched employee gifts dollar for dollar. In 1989, Roadway employees conducted their first formal United Way campaign, raising $5,500.
 Robert Morris College students and faculty report a campaign total of $22,600, representing a 40 percent increase over the 1990 gift. The college attained a 350 percent increase in its United Way contributions from 1988 to the present.
 Upper St. Clair School District employees contributed $21,850, a 43 percent increase over their 1990 gift. Since 1989, employees of the school district increased their contributions by 59 percent.
 Another area United Way has targeted for increased contributions is leadership giving -- a program in which individuals are encouraged to contribute $1,000 or more.
 The number of contributors in the leadership program has nearly doubled since 1988. As of Oct. 24, there are 2,455 leadership contributors.
 The 1991 campaign, to date, has attracted 16 new members of the Alexis Tocqueville Society, whose members contribute $10,000 or more. The 1991 campaign has already netted 32 new gold pillar contributors -- those who contribute $5,000 or more. Last year, there were 45 gold pillar contributors.
 United Way officials and volunteers note that a nationwide trend in decreased charitable giving is reflected in the Pittsburgh area. A major factor in the level of charitable giving, they note, is the recession, which has adversely affected United Way's traditional base of giving: employees at large corporations.
 Many of these corporations are experiencing the effects of lay-offs and downsizing, which, in turn, has lowered the number of employees participating in campaigns.
 The American Association of Fund Raising Counsel (AAFRC) reports that, once adjusted for inflation, the increase in overall charitable giving totaled less than one percent, the third worst showing in the past 15 years. Particularly sluggish, reports the AAFRC, were contributions from individuals, traditionally the largest source of gifts. Nationally, corporate gifts to charitable causes rose by 5.4 percent over 1989. After inflation, corporate giving increased by only 0.6 percent, according to the AAFRC.
 United Way contributions locally have mirrored these statistics. For the past decade, contributions have not kept pace with inflation. To adjust for inflation, approximately $2.5 million is needed just to maintain basic health and human services at their current levels. The increase in requests for health and human services is reflected in calls to United Way HelpLine, an information and referral system. For July 1991, HelpLine logged 2,271 calls.
 "It has been quite a while since a United Way campaign is as important as this one," noted George A. Davidson Jr., chairman and chief executive officer, Consolidated Natural Gas Company and 1991 general campaign chairman, United Way of Southwestern Pennsylvania.
 "This year's United Way campaign comes at a time when needs for health and human servi contribute as much as in the past. Still, we are encouraged by the generosity of people in our target areas," he continued.
 Volunteer activities are increasing, according to United Way Volunteer Action Center. Increasing volunteer activities is the second component of United Way's goals.
 More than 1,000 volunteers participated in the United Way Day of Caring on Sept. 11. The individuals and teams of employees from 80 local companies performed 150 community-service tasks at 77 local nonprofit organizations.
 Many individuals and local companies that participated in Day of Caring are now involved in further group volunteer activities. Some companies unable to participate on Sept. 11 have formed volunteer teams to perform community service work in the near future.
 Some of these companies include Alcoa, Allegheny Ludlum, AT&T, Deloitte & Touche, Gateway Outdoor Advertising, IBM, Mellon Bank, NCR, PPG, and Westinghouse.
 "While volunteering helps to extend our network of health and human services to include more people, we still need to raise as much money as possible," said Davidson. "Needs and demands for services in our community are greater than ever."
 -0- 11/26/91/1800
 /CONTACT: Kimberly Flaherty of United Way of Southwestern Pennsylvania, 412-261-6010, ext. 207, or 412-394-5344 (after 5:30 p.m.)/ CO: United Way of Southwestern Pennsylvania ST: Pennsylvania IN: SU:


DM -- PG017 -- 7492 11/26/91 16:46 EST
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