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1991 RECYCLER OF THE YEAR LINDA MEDDERS TEACHES COMMUNITIES HOW TO INCREASE RECYCLING

            1991 RECYCLER OF THE YEAR LINDA MEDDERS TEACHES
                 COMMUNITIES HOW TO INCREASE RECYCLING
    MILWAUKEE, Nov. 1 /PRNewswire/ -- "Pleaze, pleaze do not throw me in zee garbage can!" begs Veri Peri, an empty glass bottle.
    "Why, I remember back in the good old days..." reminisces Red Daily, thinking back to when newspaper was a mainstay of recycling.
    The character behind the characters is Linda Medders of Santa Rosa, Calif., who has used these and other creative techniques to increase recycling in her community by 400 percent in 10 years.
    Medders was just named Recycler of the Year by the National Recycling Coalition (NRC), for her creativity and leadership.  Now, she wants to educate communities across the nation about the benefits of recycling.
    "People are recycling in greater numbers because they know it is the right thing for our environment," said Medders.  "Our next goal is to close the loop on the recycling chain and develop more markets for recyclable materials.  A few years ago, who would have imagined we could make carpeting out of recycled plastic?  We must continue to create uses for these and other materials in order to make recycling a success."
    Medders rallied her community to increase recycling through a comprehensive public awareness campaign that ranged from hosting school field trips to hand sorting garbage at recycling drives to speaking to retiree groups and garden clubs.  Beginning 10 years ago with two residential recycling routes, Medders boosted that number to 10 routes, which produce 120 tons of recyclables a day to sell back to manufacturers.
    Medders is the recycling manager for Empire Waste Management in Santa Rosa, Calif., a division of Oak Brook, Ill.-based Waste Management of North America, Inc.  Medders processes and sells 120 tons of recycled materials each day so both domestic and overseas manufacturers can make new products.  This amount will increase as more uses are found for traditional recyclables -- metal, glass, paper -- and new recyclables -- such as yard waste and cellophane.
    Medders' recycling and marketing initiatives are one of the reasons why Recycle America, a service of Waste Management of North America, Inc., has become the nation's largest municipal and commercial recycling program.
    Recycle America's partnerships with 560 municipalities serve more than 4 million households in 35 states and three Canadian provinces. Recycle America's residential and commercial programs diverted more than 1 million tons of materials from the waste stream in 1990.  That volume is projected to exceed 4 million tons by 1993.
    Recycler of the Year Linda Medders is now available for interviews in your city.  She can share stories about her hands-on approach to increasing community recycling, and tell how communities can make recycling profitable.
    To arrange interview, call contact below.
    -0-        11/1/91
    /CONTACT: Jane Brouwer or Tom Wolf, 312-337-7400 of Waste Management of North America/ CO:  Waste Management of North America ST:  Wisconsin IN: SU: SH -- NY061 -- 0329 11/01/91 15:36 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 1, 1991
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