1990 2nd annual Show Off Award winners.
By promoting in unique fashion, or by creating a show environment that brought considerable attention to a product or service, the recipients of these awards demonstated an outstanding ability to Show-Off The award winners were picked by a nearly impartial panel of judges from Shooting Industry magazine.
1 9 9 0 SHOW OFF WINNERS: 1. Busiest Booth It took a while to drag Pam Clapp of New Detonics away from customers so SIs Nick Souleles could present her award. 2. Busiest Booth LAR.'s Jennifer Robison takes a minute to accept the award. 3. Best Display of Show The log cabins and stone fireplaces, a giant grizzly and various roving critters set the perfect back-drop for the RedHead line. That's why it was picked 'Best Display of Show.' 4. Best Display Medium Booth A visit to Timberlands booth made you feel like you were entering the great outdoors - all the way down to the real grass under your feet. 5. Best Display Big Booth Marketing Director Clem Riley accepts the award for Remington's "block long shopping center" from SI's Bruce Hillman. 6. Best All-Around Model After seeing Glock's Sharon Dillon, it easy to see why dealers were anxious to get 'Glocked.' SIs Nick Souleles reluctantly presents the award. 7. Best Show Dealer Promotion The people of Nelson/Weather-Rite served free lunch to dealers every day of the show. Michael Conti accepts the award from SI Editor Bruce Hillman. 8. Best Legs Model The girl with the best "gams" is Davidson's Mary Erickson for the second year running. With Mary is: Dick Hamilton, Doc Matthews, Duane Stockton, Richard Norman and SIs Bruce Hillman. 9. Best Attraction (Interactive) WideView's President Donald Johannsen and spokesperson Leslie Renford demonstrate their award winning attraction. 10. Best Freebies" Dealers were willing to wait in long lines to get a free Doskoeil gun case. Dan Waldron accepts the award from Nick Souleles of SI. 11. Best Attraction (Crowd Pleaser) A mime modeling the Gore-Tex line had people backed up in the isle applauding and cheering. Editor Bruce Hillman presents the award to W.L. Gore & Associates Lisa Wyre and Dan Madden. 12. Best Introduction of a New Line Smith & Wessons "Third Generation" generated a lot of interest. Pictured - SIs Nick Souleles and S&Ws Del Sharb. 13. Best Giveaway Herve' Villechaize, former star of the Fantasy Island television show, takes time to check out the Taurus pistols after picking the winner of the Ford Taurus. His fee? "A gun... a gun"' (Taurus, of course). 14. Best Small Display You couldn't miss the Brauer Brothers blimp. George Schweitzer, and Teresa Downs accept the award from SI's Nick Souleles. 15. Best Personality Model There was at least one bright light in the back of the hall - Model Jo Lynn Kirkman of Impact Case. Also pictured - Bob and Brad Knouff and SIs Randy Molde. 16. Best Dealer Incentive Loggy Bayou President Ralph Williams looks on as the winner of his year- long dealer incentive program is drawn. The prize - a new four wheel drive Chevy S-10. 17. Classiest Display Weatherby's classy display was just the right touch for their classy rifles. Greg Hanson accepts the award. 18. Best Attraction (Celebrity) Playboy Playmate Petra Verkaik was quite the attraction for Nikon. SI's Randy Molde presents the award to Petra, and Jim D'elia. SPECIAL AWARD: Best Computer Enhanced Show Presentation Bonnie and Jon Ferris (seated) of Interactive Presentation Tech. used 11 different programs to show how Gordon Plastics' products are made. Don and Bob Gordon accept the award.
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|Title Annotation:||product display and showcase competition in firearms retail|
|Date:||Mar 1, 1990|
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