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1988's supermarket shopping quiz.

1988's Supermarket Shopping Quiz

Book learnin' will only get you so far, they say. At some point, you have to learn to think on your feet.

That's as true for nutrition as it is for anything else. Many people think they know a lot about food and health. But when they step into a supermarket, or run across a deceptive ad in a magazine, their eyes glaze over and confusion sets in.

This quiz will help you assess your ability to read the fine print and see through tricky ad and label claims. Good luck, and let us know how you scored. Choose only one answer per question. Send the quiz or a photocopy to: CSPI QUIZ, 1501 16th St., N.W., Washington, DC 20036.

For questions 4, 5, and 11, you should be able to figure out the answer from the information in the photos. In other cases, you'll have to rely on your nutrition expertise.

1. This ad for mayonnaise claims that it is "low in saturated fat, sodium, and cholesterol." Does it mean that the mayonnaise is:

(a) low in calories (b) low in fat (c) high in unsaturated fat (d) high in sugar

2. Each tablet of Fiber Full has about as much fiber as:

(a) a bowl of bran cereal

(b) a carrot

(c) a prune

(d) a slice of whole wheat bread

(e) a slice of white bread

3. Mrs. Smith's Natural Juice Apple Pie has:

(a) preservatives

(b) artificial colors

(c) artificial flavors

(d) none of the above

(e) all of the above

4. How much calcium is in one slice of Kraft Singles pasteurized process cheese food?

(a) 11 percent of the USRDA (b) 15 percent of the USRDA (c) 30 percent of the USRDA (d) as much as in 5 ounces of milk

5. Which of the following contain nothing but pure juice?

(a) Del Monte Fuit Juice Blend

(b) Ocean Spray Cranberry Juice Cocktail

(c) Sunny Delight Florida Citrus Punch

(d) Tropicana Orange Juice

6. To be called "low sodium," a food may have no more than 140 milligrams of sodium per serving. According to Kikkoman, how big is a serving of soy sauce?

(a) 1 tablespoon (b) 1/2 tablespoon

(c) 1 teaspoon (d) 1/2 teaspoon

7. Which of the following crackers contain more whole wheat than refined white flour?

(a) Stone Creek Cracked Wheat Crackers

(b) Wheatsworth Stone Ground Wheat Crackers

(c) Triscuits

8. How much juice does this 12-ounce soda contain

(a) about 1 tablespoon

(b) about 2 tablespoons

(c) about 4 tablespoons

(d) about 8 tablespoons

9. This Crisco shortening contains:

(a) no animal fats

(b) no saturated fats

(c) no fats

10. Fruit 'n Fibre claims to be the "highest fiber bran flake." Which of the following has more fiber?

(a) Kellogg's Raisin Bran

(b) Nabisco 100% Bran

(c) Kellogg's All Bran

(d) all of the above

(e) none of the above

11. To be called "reduced calorie," a food must have one-third fewer calories per serving than a regular food. Does Swiss Miss Lite have one-third fewer calories than regular cocoa?

(a) yes (b) no

12. What makes this olive oil "extra light?"

(a) it has a lighter color and taste

(b) it's lower in calories

(c) it's lower in saturated fat

(d) it's lower in cholesterol

(e) it weighs less than other olive oils


1. (c) The ad makes this mayonnaise sound perfect, but, like other brands, it is high in fat and calories (but not sugar).

2. (e) All the other foods have more fiber than Fiber Full. (Each tablet has less than 0.4 grams.)

3. (e) Only the juice, not the pie, is natural.

4. (a) The label says the cheese has 15 percent of the USRDA for calcium per sserving, but Kraft defines a serving as 1 ounce, and a slice weighs only 3/4 of an ounce. Answer (d) is wrong because milk loses calcium in the cheese-making process.

5. (d) Juice blends, cocktails, and punches are diluted with added water and often mixed with sweeteners.

6. (d) Kikkoman's Milder Soy Sauce has about half as much salt as regular soy sauce, but should not be called "low sodium" because most people are likely to use more than 1/2 teaspoon.

7. (c) Some crackers sound as though they have more whole grain than they do. But Triscuits aren't perfect either. They contain palm oil and TBHQ, a preservative.

8. (b) 10 percent juice doesn't amount to much.

9. (a) Crisco contains palm oil, a saturated vegetable fat.

10. (d) All-Bran and 100% Bran have 8 to 9 grams of fiber -- more than Fruit 'n Fibre's 4 grams -- but those cereals are not flakes. Raisin Bran is a flake, and it has 5 grams.

11. (b) An envelope of Swiss Miss Lite has one-fourth less cocoa mix, which accounts for most of the apparent one-third reduction in calories. You could make your own "lite" cocoa by throwing away 1/4 of the mix in the Swiss Miss regular envelope. That's cheaper than buying Swiss Miss Lite.

12. (a) No doubt, the company hopes people will expect fewer calories as well.

SCORE: Give yourself one point for each correct answer. 10-12 TERRIFIC 7-9 GOOD 4-6 FAIR 0-3 OOPS!
COPYRIGHT 1988 Center for Science in the Public Interest
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1988, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:understanding tricky food ads & labels
Publication:Nutrition Action Healthletter
Date:Jan 1, 1988
Previous Article:The peanut controversy.
Next Article:Frozen finds: a survey of light meals.

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