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1942: Chilling At the Beach.

Millions of Americans marked the end of summer by hitting the beach this past weekend. Many of them lugged Styrofoam coolers behind them, the better to enjoy a frozen treat. But graybeards remember a day when those treats came to you. Good Humor got its start in 1920 after entrepreneur Harry Burt perfected a way to put a hard chocolate shell on a chunk of vanilla ice cream. (Following his son's suggestion, Burt also added a stick.) Thus began the era of the Good Humor Man--a vendor in a white uniform who'd salute passersby and, of course, try to sell them a treat. Good Humor men were once ubiquitous at the seashores of America. (New York's Long Beach Island in the summer of 1942 is the setting for this photo.) Alas, these days, you have to hit the freezer section to nab an Original Ice Cream Bar. The tradition of trying to keep sand off the thing, of course, endures.

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Title Annotation:LOOK BACK
Author:Klara, Robert
Publication:ADWEEK
Geographic Code:1USA
Date:Sep 2, 2019
Words:171
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