19-Year-Old Squad Founder Pavan Kumar NR's Immodest Goal: Change the Way Clients Read News.
Washington, DC, January 12, 2018 --(PR.com)-- Point taken. While studying for a history exam, the then-19-year-old Pavan Kumar NR found the process of logging keywords into Google or Bing and skimming search results inefficient. "Why not take the search results and form a synopsis of the content, because what I ended up doing was clicking on a result and going back, clicking on a result and going back," he said.
Squad aims to solve a rather large problem, the less-than-ideal way people read news articles on smartphones. As news organizations find their feet with Internet publishing, many have strained to adapt content developed for computer screens to mobile devices. "So people are just skim-reading the headlines and no one is actually standing in line or on the phone and going, 'I want to read this whole story,' scrolling through a 1,500-word article." The new social networking website was created with two key advantages over the usual way people read news on the smartphones, which is in a web browser. First, Squad, like the name suggests. The original Squad condensed articles into bullet-points; its latest iteration summarizes articles into text that has the flow of natural language. This means no wait time to download news snippets -- unlike on mobile web browsers, they're all there. With Squad, a user is able to access a newspaper's worth of "articles" from dozens of publications for browsing, even without Wi-Fi. Obvious care went into the minimalist design and functionality of the website. Squad total roughly 300 characters is available under customize topic tiles.
After tapping to get to "Technology" one swipe to get between loaded. A swipe upward takes a user to the publication's website, a tap allows for sharing on social networks, and a double-tap takes the reader to a longer summary. Therein lies the rub Squad. Why go to news websites if all the most relevant information is on the website? The Squad team says it's received a warm reception from news organizations.
Pavan Kumar NR
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