18 NFL Teams Raising Ticket Prices.
USA Today reported that 18 NFL teams will raise ticket prices for the 2010 season. Last season only eight teams opted to boost prices. The economic recovery may be to blame; the commissioner says it was bound to happen after several years of prices staying stagnant. "Each team makes those decisions carefully, and there's some scaling -- certain tickets may decrease while others may increase," NFL commissioner Roger Goodell (http://content.usatoday.com/topics/topic/People/Sports+Coaches,+Team+Owners,+Execs,+Officials/NFL/Roger+Goodell) told USA Today."It's probably also a combination of the fact that for two years prices have stayed the same."
While Major League Baseball increased prices across the board 1.7 percent, the NFL increases average between 3 and 7 percent. But, the average doesn't exactly tell the story considering several teams dropped prices and one team, the Minnesota Vikings rose prices 85 percent overall.
The commissioner called the art of raising ticket prices, "Not an exact science." This concept has many teams getting creative. The Miami Dolphins raised the prices of general admission seats and the most desirable seats, but left flat or decreased 44 percent of tickets and created six new pricing categories.
Here's USA Today's "Ticket Forecast" for every NFL team (including added capacity percentage figures via ESPN (http://espn.go.com/nfl/attendance/_/sort/homePct):
Arizona Cardinals -- University of Phoenix Stadium (filled 99.6 percent of 65,000): Price range: $25-$112.50 Increase: Yes, but lowered prices by $15 on 2,300 seats to increase inventory on lowest prices seats.
Atlanta Falcons -- Georgia Dome (filled 95.7 percent of 71,228): Price range: $55-$125. Increase: Yes, raised prices on 26,000 seats while lowering price on 6, 800.
Baltimore Ravens -- M&T Bank Stadium (filled 100.1 percent of 71,008): Price range: $55-$135. Increase: no.
Buffalo Bills -- Ralph Wilson Stadium (Filled 96.9 percent of 73,967): Price Range: $40-$80 Increase: Yes, but the team's average ticket price of $59.19 is more than $15 less than NFL average.
Carolina Panthers -- Bank of America Stadium (filled 99.3 percent of 73,504): Price Range: $32-$97. Increase: Yes, 95 percent of seats increased from $1-$9 dollars.
Chicago Bears -- Soldier Field (filled 101.2 percent of 61,500): Price Range: $68-85. Increase: Yes, 25 percent remained flat while non-club seats increased from $2-$17.
Cincinnati Bengals -- Paul Brown Stadium (filled 97.7 percent of 65,515): Price Range: $60-$85. Increase: Yes, but mostly raises from $1-$3.
Cleveland Browns -- Cleveland Browns Stadium (filled 94.1 percent of 73,300): Price Range: $32-$85. Increase: No.
Dallas Cowboys -- Cowboys Stadium (filled 112.2 percent of 85,000-105,000): Price Range: $75-$239. Increase: No.
Denver Broncos -- Invesco Field at Mile High (filled 98.7 percent of 76,125): Price Range: $45-$125. Increase: No, lowered club seats by 21 percent.
Detroit Lions -- Ford Field (filled 76.6 percent of 64,500): Price Range: $30-$140. Increase: No, lower prices on 19,000 season tickets.
Green Bay Packers -- Lambeau Field (filled 97 percent of 72,928): Price Range: $67-$83. Increase: Yes, first increase since 2007, averaging $9 per ticket.
Houston Texans -- Relient Stadium (filled 99.4 percent of 71,054): Price Range: $30-$120. Increase: Yes, average ticked 6.67 percent higher.
Indianapolis Colts -- Lucas Oil Stadium (filled 105.6 percent of 63,000): Price Range: $38-$126. Increase: Yes, tickets are up $4-$7 for 2010.
Jacksonville Jaguars -- Jacksonville Municipal Stadium (filled 73.9 percent of 67,164): Price Range: $30-$98. Increase: No, the team dropped season ticket prices between $300-$390 in the upper deck.
Kansas City Chiefs -- Arrowhead Stadium (filled 88 percent 76,416): Price Range:$30-$145. Increase: No. Chiefs decreased non-premium tickets 7.5 percent over past three years.
Miami Dolphins -- Sun Life Stadium (filled 89.9 percent of 75,192): Price Range: $34-$120. Increase: Yes, restructured price scaling offers including six new categories.
Minnesota Vikings -- Hubert H. Humphrey Metrodome (filled 99.5 percent of 64,121): Price Range: $15-$143. Increase: Yes, but Vikings still have the lowest ticket price at $15.
New England Patriots -- Gillette Stadium (filled 100 percent of 68,756): Price Range: $65-$169. Increase: No.
New Orleans Saints -- Louisiana Superdome (filled 96.1 percent of 68,000): Price Range $25-$190. Increase: Yes, increase is $10 or less per game for more than half of season tickets.
New York Giants -- New Meadowlands Stadium (filled 98.1 percent of 82,500): Price Range: $85-$190. Increase: Yes.
New York Jets -- New Meadowlands Stadium (filled 96 percent of 82,500): Price Range: $95-$150. Increase: Yes.
Oakland Raiders -- Oakland Coliseum (filled 70.3 percent of 63,132): Price Range: $26-$151. Increase: No.
Philadelphia Eagles -- Lincoln Financial Field (filled 102.3 percent of 69,144): Price Range: $70-$95. Increase: No.
Pittsburgh Steelers -- Heinz Field (filled 97.7 percent of 65,050): Price Range: $64-$98. Increase: Yes, increased around 7 percent across the board.
St. Louis Rams -- Edward Jones Dome (filled 84.6 percent of 66,000): Price Range: $25-$140. Increase: No. Rams cut prices on two-thirds of seats.
San Diego Chargers -- Qualcomm Stadium (filled 94.7 percent of 70,000): Price Range: $54-$98. Increase: No.
San Francisco 49ers -- Candlestick Park (filled 99.3 percent of 69,732): Price Range: $25-$140. Increase: Yes, average season ticket up 4 percent, though one-third of seats remained unchanged.
Seattle Seahawks -- Qwest Field (filled 100.6 percent of 67,000): Price Range: $52-$110. Increase: Yes, average price increase was 3 percent.
Tampa Bay Buccaneers -- Raymond James Stadium (filled 96 percent of 65,908): Price Range: $25-$115. Increase: No.
Tennessee Titans - LP Field (filled 100 percent of 69,143): Price Range: $45-$85. Increase: Yes, $2 across the board.
Washington Redskins -- FedEx Field (filled 92.5 percent of 91,704): Price Range: $29-$99. Increase: No.
*Stadiums over 100 percent filled feature standing room tickets.
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Matthew Coller is a staff member of the Business of Sports Network, and is a freelance writer. He can be followed on Twitter (http://twitter.com/mcoll1)
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|Publication:||The Biz of Football|
|Date:||May 14, 2010|
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