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-Wynn Las Vegas Offers Marketing Campaign through Digital Taxi Cabs.

Travel Business Review-March 21, 2012--Wynn Las Vegas Offers Marketing Campaign through Digital Taxi Cabs(C)2012] ENPublishing -

Travel Business Review - 21 March 2012

Wynn Resorts, Limited (NASDAQ: WYNN), a US-based hotel company, has announced a new interactive advertising campaign for the Wynn Las Vegas resort in Las Vegas, US.

The new campaign features GPS-based audio and video tours of Wynn Las Vegas and Encore dining, entertainment, attractions, shopping and nightlife and it will be featured in 1000 taxicabs.

Marilyn Spiegel, the company president of Wynn Las Vegas and Encore, said, 'Our new mobile interactive campaign is an opportunity for Wynn to directly communicate with visitors based upon their location in Las Vegas. This technology offers a fun, interactive way to help travellers make an informed decision about their plans.'

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Publication:Travel Business Review (TBR)
Geographic Code:1U8NV
Date:Mar 21, 2012
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