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-Nielsen, NM Incite buy analytics and audience engagement solutions company.

INTERNET BUSINESS NEWS-(C)1995-2012 M2 COMMUNICATIONS

Nielsen (NYSE: NLSN) and NM Incite said they have bought SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.

The acquisition represents Nielsen's commitment to delivering comprehensive media measurement solutions, and expands NM Incite's social media research and analytics capabilities. Social TV is transforming the consumer viewing experience, with more than 33% of Twitter users actively tweeting about TV-related content1.

SocialGuide is a comprehensive, real-time social TV capture service covering programming across 232 US TV channels in English and Spanish, and over 30,000 programs. Built for linear TV, SocialGuide's intelligent analytics and engagement platform provides insight on the social impact of TV, enabling networks to engage with the social fan base in real time.

SocialGuide will be integrated immediately into NM Incite, the hub of Nielsen's social media measurement and analytics efforts. SocialGuide's software technology and data streams complement NM Incite's existing software and data solutions. Together, Nielsen, NM Incite and SocialGuide will focus on efforts to quantify the relationship between social TV and TV ratings to enable advertisers to maximize the impact of their spend, and provide new research metrics to understand social TV's impact on consumer behavior and viewing habits. Terms of the acquisition were not disclosed.

Nielsen Holdings NV is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

NM Incite, a joint venture between Nielsen and McKinsey, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands.

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Publication:Internet Business News
Date:Nov 14, 2012
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