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-MasterCard inks 2-year deal with Justin Timberlake.

BANKING AND CREDIT NEWS-April 30, 2013--MasterCard inks 2-year deal with Justin Timberlake(C)2013 M2 COMMUNICATIONS

30 April 2013 -- US payments technology firm MasterCard (NYSE: MA) said it has inked a two-year deal with American singer Justin Timberlake for a relationship focused on brand collaboration and the delivery of fan experiences for MasterCard cardholders and Timberlake fans worldwide.

To launch the global partnership, Timberlake and MasterCard said they are offering cardholders the chance to attend a special performance by the singer.

Called MasterCard Priceless Premieres presents Justin Timberlake, the event is available only to MasterCard cardholders and will take place at the Roseland Ballroom in New York City on May 5.

Consumers registered on Priceless New York will be the first to know when tickets are available for the show, MasterCard said.

The collaboration and partnership between Timberlake and MasterCard will translate to exclusive access to co-created content, events and experiences as well as consumer engagement opportunities, the firm said.

MasterCard's Priceless Cities programme offers cardholders who sign up access to handpicked experiences and offers not only in their home cities, but also in cities around the world.

The programme is currently available in 15 cities including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires.

Find out more at

1 USD = 0.644499 GBP

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Publication:M2 Banking & Credit News (BCN)
Date:Apr 30, 2013
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