-Chicago media ad revenue up on bigger financial/insurance, real estate ad buys.
BANKING AND CREDIT NEWS-September 6, 2012--Chicago media ad revenue up on bigger financial/insurance, real estate ad buys(C)2012 M2 COMMUNICATIONS http://www.m2.com
6 September 2012 - According to BIA/Kelsey's Media Ad View reports, the advertising categories of financial and insurance, technology and real estate are driving triple-digit increases in mobile ad revenues in the local market of Chicago, Illinois.
These spending trends, along with other digital marketing efforts by SMBs, will be examined at BIA/Kelsey's upcoming SMB Digital Marketing 2012 conference, Sept. 17-19, in Chicago.
Growth in mobile ad revenues is a trend seen across U.S. local markets. BIA/Kelsey projects U.S. mobile local ad revenues will grow from USD 784m in 2011 to USD 5.01 b in 2016, representing a 45 % compound annual growth rate.
This equates to a 0.6 % share of local media ad revenues in 2011, growing to a 2.7% share in 2016 (source: BIA/Kelsey's U.S. Local Media Forecast: Full Edition).
In Chicago, financial and insurance advertising dollars spent on mobile media is projected to grow from USD 4.4 m in 2011 (0.9 % of all financial services ad spending) to USD 27 m in 2016 (4.9 % of all financial services ad spending).
During the same period, in the same geographic market, spending by technology companies on mobile media is projected to grow from USD 4.5 m (1.1 % of all technology ad spending) to almost USD 29 m (5.8% of all technology ad spending).
Chicago market ad spending charts for financial/insurance, technology and real estate are available online at http://www.biakelsey.com/images/realestatemav.gif, http://www.biakelsey.com/images/technologymav.gif and http://www.biakelsey.com/images/financialmav.gif.Chicago Hosts SMB Digital Marketing 2012
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|Publication:||M2 Banking & Credit News (BCN)|
|Date:||Sep 6, 2012|
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