-Brits Value Holidays Above Their Monetary Worth.
Travel Business Review - 01 August 2012
British holidaymakers claim that their vacations are worth much more to them than their monetary value.
A study of 2,845 UK adults that was conducted by Nuffield Health, a healthcare charity, and Kuoni Travel, a travel company, has highlighted that holidays are perceived to decrease the stress everyday life, for better physical and mental health.
According to the study, around 84 percent of holidaymakers claim that they measure their holidays on how they benefit their state of mind, and not in terms of value for money.
The research has concluded that taking a break impacts on the lives of travellers in four ways:
A vacation provides an opportunity to break out of the daily stressful grind.
It makes for happy family bonding times.
Travelling on a holiday can broaden horizons and give life a new perspective.
Holidays are a means of rest and rejuvenation that allow the individual to return to work with vigour.
While around one in three British people surveyed stated that a holiday is worth two to four times its monetary value, one in four claimed that it is worth much more. Around 67 percent said that only a break of four or more days could set them on the path to total relaxation.
Chris Jones, the head of physiology at Nuffield Health, said, 'On a day-to-day basis, our bodies give us subtle physical signals for stress or tiredness that may be caused by our busy modern lives and we all intuitively know that a holiday can help us re-charge our batteries.
The fact that two-thirds of people are taking up to four days to switch off maybe an important indicator of how we manage stress from our everyday lives.'
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