-Bank consumers want anytime anywhere capabilities.
Global Banking News - 06 August 2013
A recent survey by Cognizant and Monitise plc has shown that customers want anytime anywhere capabilities from mobile banking solutions.
The survey said that consumers are increasingly expecting banks to help improve their mobile lifestyles by providing anytime, anywhere capabilities, customised user experiences, shopping and social features, and value-added services. This, the study states, represents a new opportunity for retail banks to drive customer loyalty, attract new business, and generate more revenue.
The study surveyed more than 700 consumers from a diverse group of US financial institutions, age ranges, annual incomes, genders, ethnicities, education, and employment backgrounds, to understand their mobile banking expectations, emerging trends, and current and future needs.
Vin Malhotra, consulting partner for Banking and Financial Services with Cognizant Business Consulting (CBC), Cognizant's consulting practice, said, 'Amid the growing proliferation of digital channels and rapidly evolving consumer behaviour, retail banks can no longer afford to adopt a one-size-fits-all approach in devising and enhancing their mobile strategies. Providing innovative and personalized mobile services based on consumer segmentation will enable banks to not only run better by maximising their investments, but also run differently by strengthening customer engagement and driving greater adoption of mobile banking for competitive differentiation.'
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((Distributed via M2 Communications - http://www.m2.com))
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|Publication:||Global Banking News (GBN)|
|Date:||Aug 6, 2013|
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