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- ENTERTAINET - TO RADIO-TELEVISION AND BUSINESS EDITORS:

- ENTERTAINET - TO RADIO-TELEVISION AND BUSINESS EDITORS:
 AMERICA'S LEADERS MUST CHANGE FOR 21ST CENTURY,
 ACCORDING TO 'MARKETPLACE' LABOR DAY SPECIAL
 LOS ANGELES, Aug. 18 /PRNewswire/ -- America's leaders must be prepared to change if they are to be successful in the workplace of the 21st century. American Public Radio's "Marketplace" examines this theme in a Labor Day special on business, leadership and the corporation in the 1990s and the 21st century on Monday, Sept. 7.
 The special program was recorded at a two-day conference sponsored by the University of Southern California's Leadership Institute last spring which brought together top leaders to discuss how innovative leadership and business management can change the nature of the American workplace.
 "Marketplace" reports that in our increasingly competitive global economy, leadership, the ability to motivate people to achieve common goals, is becoming more and more important.
 "People most need direction and trust," explained Warren Bennis, chairman and founder of the Leadership Institute. "The people who are the best leaders all have a terrific understanding of everything that goes on in the business."
 "In the firm that competes in the 21st Century, knowledge and creativity are the intellectual tools that will change the management style," said Warren Neel, dean of the Business School at the University of Tennessee.
 Changes in the workplace can be brought about by opening up executive jobs to non-traditional leaders and by encouraging participation from people at all levels in making decisions, according to several of the speakers.
 Among the prominent leaders present at the conference were: Betty Friedan, founder of the National Organization for Women and author of "The Feminine Mystique"; James Autry, leading businessman, author and poet; and Peter Drucker, renowned author and management consultant specializing in political and economic issues.
 "Marketplace" is produced by USC Radio at the University of Southern California in Los Angeles. The daily 30-minute program is distributed nationwide by American Public Radio. The exclusive corporate underwriter is General Electric, with major funding also from the Corporation for Public Broadcasting, public radio stations, the United States Japan Foundation of New York and the Japan-U.S. Friendship Commission.
 -0- 8/18/92
 /CONTACT: Cliff Dektar or Pam Golum (Los Angeles), 213-965-1990, or Michael Wright (New York), 212-986-7080, all of The Lippin Group for American Public Radio/ CO: American Public Radio ST: California IN: ENT SU:


LS-JB -- LA008 -- 0928 08/18/92 11:52 EDT
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Publication:PR Newswire
Date:Aug 18, 1992
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