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- ENTERTAINET - TO BUSINESS AND ENTERTAINMENT EDITORS:

- ENTERTAINET - TO BUSINESS AND ENTERTAINMENT EDITORS:
 MICHAEL SMITH NAMED WARNER BROS. SENIOR VICE PRESIDENT
 OF WORLDWIDE CREATIVE ADVERTISING
 BURBANK, Calif., May 29 /PRNewswire/ -- Michael Smith has been promoted to senior vice president of Worldwide Creative Advertising at Warner Bros. The announcement was made today by Robert G. Friedman, Warner president of Worldwide Theatrical Advertising and Publicity.
 Smith, who will report to Friedman, will head the studio's creative advertising department in his new position. He moves up from his post as vice president of Creative Advertising, which he assumed in February of last year, and will fill the position previously held by Joel Wayne, who was recently appointed executive vice president, Creative Advertising Projects for Warner Bros. Smith and Wayne will continue to work together closely on a variety of motion picture creative advertising projects and related issues.
 Said Friedman, "Michael Smith has been a tremendous asset to Warner Bros. since he joined us more than a year ago. His creativity and ability in effectively resolving the many challenges of a high-quality motion picture campaign have already made him a valued and respected part of our team, and we are pleased to congratulate Michael on his new position."
 During his tenure at Warner, Smith has developed and supervised the creative advertising campaigns for such films as "Doc Hollywood," "The Last Boy Scout," "Final Analysis," "Lethal Weapon 3" and the print campaign for "Batman Returns." Smith joined Warner Bros. from Chiat/Day/Mojo in New York, where he was senior vice president-creative director. From 1986 to 1989 he was vice president-associate creative director at the same agency (in 1988 and 1989, he was based in the Los Angeles office), and from 1984 to 1986 he was vice president-associate creative director at McCann Erickson Worldwide.
 From 1980 to 1984, Smith served as the creative director at Diane Von Furstenberg Inc., and for the two years prior to that, he was art director of Esquire magazine. Between 1976 and 1978, Smith was assistant art director of GQ magazine.
 The winner of numerous awards for his work, including the Bronze Lion at the Cannes International Film Festival, three Clio Awards, a Gold Award at the Chicago Film Festival, and an Award of Excellence from the Advertising Club of New York, Smith was named one of the 10 best art directors in America by Adweek's Winners magazine in 1989 and was twice named one of the top 40 executives under 40 by Crane's New York Business (in 1989 and 1990). One of Smith's major projects before joining Warner Bros. was the much-discussed television campaign, directed by David Lynch, for Calvin Klein's Obsession perfume.
 -0- 5/29/92
 /CONTACT: Stacy Ivers of Warner Bros., 818-954-6217/ CO: Warner Bros. ST: California IN: ENT ADV SU: PER


AL-JL -- LA008 -- 5238 05/29/92 14:21 EDT
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Publication:PR Newswire
Date:May 29, 1992
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