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*Philips Sonicare is rolling out new Sonicare for Kids, a.

* Philips Sonicare is rolling out new Sonicare for Kids, a rechargeable power toothbrush for kids ages 4-plus. With concerns that their child will not brush thoroughly enough, it's not surprising that 72% percent of parents say that they still supervise this task. When the child brushes solo, only one in three parents say that they are veiy satisfied with the results. Philips 'Sonicare For Kids is equipped with kid-friendly features to encourage the development of healthy oral care habits and to deliver outstanding results, even when the child is brushing on his or her own.

To promote the launch, Philips rolled out a new contest on histogram where parents can share moments of their children taking on new power in their daily routines (think tying their shoelaces or picking out their clothes) using the hashtag #-PowerToKids for the chance to win a new Philips Sonicare For Kids.

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Title Annotation:Maketing News
Publication:Household & Personal Products Industry
Date:Apr 1, 2014
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