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'Lisa Catera' Comes to Life on Chicago Hope

DETROIT, Oct. 29 /PRNewswire/ -- "Lisa Catera," the punchline to a commercial for Catera, Cadillac's entry-luxury sedan, is alive and well ... and practicing neurosurgery on Chicago Hope.

It's a case of television drama drawing inspiration from the advertising side of the medium. In a recent Cadillac TV commercial, the voice-over urges viewers to "lease a Catera" -- then ends by asking, "Well, who is Lisa Catera?" Turns out that John Tinker, Chicago Hope executive producer, saw the spot and decided that Lisa Catera was a fitting name for the show's newest character. Dr. Lisa Catera, played by Stacy Edwards, debuts on the Oct. 29 episode of the CBS dramatic series.

Catera brand manager Dave Nottoli notes that Dr. Lisa Catera is exactly the kind of customer Catera is intended for, men and women who are enthusiastic about life and who want a responsive, personal-sized luxury sedan. "We call Catera 'The Caddy that Zigs' because it is such fun to drive," says Nottoli. "We think Catera would be a perfect car for someone like Dr. Catera."

Introduced one year ago, Catera competes against leading imports like the Lexus ES300, BMW 328i and Mercedes C280 in the hotly contested entry-luxury market. DMB&B/Detroit, Cadillac's advertising agency, developed the Lease A Catera spot.

SOURCE Cadillac Motor Car Division
 -0- 10/29/97


/CONTACT: Tom Wilkinson, 313-667-5522, Dave Roman, 313-667-5528, or Debbie Frakes, 313-667-5530, all of Cadillac/

/Web site: http://media.gm.com/cadillac/

(GM)

CO: Cadillac Motor Car Division; CBS Inc. ST: Michigan, New York IN: AUT ENT SU:

AP-AM -- DEW023 -- 4229 10/29/97 15:00 EST http://www.prnewswire.com
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Publication:PR Newswire
Date:Oct 29, 1997
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