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`The Simple Life of Noah Dearborn,' Trimark's First Made-for-TV Movie, Wins the Night for CBS.

SANTA MONICA, Calif.--(ENTERTAINMENT WIRE)--May 10, 1999--

The CBS Sunday Movie, "The Simple Life of Noah Dearborn" (produced by Trimark Pictures) (Nasdaq:TMRK), won its 9-11 p.m. time period in households, adults 18-49 and adults 25-54.

The film led CBS to a Sunday win, according to Nielsen affiliate-based preliminary ratings for May 9.

"The Simple Life of Noah Dearborn" is the first made-for-television production by Trimark Pictures. The film was executive produced by Trimark's Mark Amin, chairman and CEO, and co-executive produced by Peter Marshall, vice president, Television Productions. The film stars Sidney Poitier, Mary Louise Parker, George Newbern and Dianne Wiest.

"The Simple Life of Noah Dearborn" averaged a 13.7/22 in households, 6.1/15 in adults 18-49, 7.8/18 in adults 25-54 and approximately 20.8 million viewers, easily topping part one of NBC's "The Hunt for the Unicorn Killer" mini-series (8.3/13) and ABC's "20/20" (7.2/11) and "The Practice" (9.9/16).

The May 9 broadcast of "The Simple Life of Noah Dearborn" was the most-watched program on television for the night. The film beat all programming in its time slot and increased both rating points and market shares for lead-in programming ("60 Minutes" and "Touched By An Angel"). The Trimark-produced tele-film led CBS to a ratings win during the most heavily watched May Sweeps evening this season.

Final ratings will be available on Tuesday.

Trimark Holdings Inc. is a broad-based entertainment company that acquires, produces and distributes motion pictures domestically and internationally under the Trimark Pictures banner; licenses to the broadcast industry under the Trimark Television moniker; and distributes to the domestic home video market under the Trimark Home Video label. Through each of the company's separate entities, Trimark is the owner of nearly 600 titles.

Trimark Television is an entity of Trimark Holdings, which produces films specifically for usage in network and cable broadcasting. Trimark Television has produced such titles as "Trucks," based on a Stephen King short story, for USA cable and "The Simple Life of Noah Dearborn," which appeared May 9 for CBS sweeps and features Academy Award Winners Sidney Poitier and Dianne Wiest.
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Publication:Business Wire
Geographic Code:1USA
Date:May 11, 1999
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