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`Luby's: Tastes Like Texas, Feels Like Home'; New Ad Campaign Features Spanish and English TV Commercials; Spanish Campaign Stars Tejano Singing Sensation Jay Perez.

Entertainment Editors/Business Editors/Food Writers

SAN ANTONIO--(BUSINESS WIRE)--Sept. 18, 2003

Luby's (NYSE:LUB) today announced the launch of its new advertising campaign featuring the Company's new slogan -- "Luby's: Tastes Like Texas, Feels Like Home." The campaign includes television and radio commercials in both Spanish and English. The Spanish campaign features Tejano music star Jay Perez, a San Antonio native and regular Luby's customer. The campaign was developed in conjunction with the Company's recently appointed agency, Love Advertising.

"We are very excited about this new campaign, especially the participation of such a well-known figure in the Spanish-speaking community as Jay Perez," said Chris Pappas, President and CEO. "Jay is the perfect example of our customer. As a child he ate at Luby's, and now as a successful professional he has continued that tradition in his family. Like all Texans, whether at home with the family or out on the road, he always knows where to go to find a hot, healthy, fresh meal -- Luby's."

Jay Perez was born and raised in San Antonio, Texas, and first found success as the lead singer for the group Latin Breed. Perez later was the lead vocalist for the ground-breaking Tejano band David Lee Garza Y Los Musicales. He was nominated in 2003 for a "Tejano Album of the Year" Latin Grammy Award for his album "Hombre En La Luna." He has also received numerous Tejano Music Awards, including "Male Vocalist of the Year" in 2000, 2001, and 2003; "Male Entertainer of the Year" in 2001 and 2002; and "Song of the Year" in 2001.

"It is a great honor to represent a company I truly support," said Perez. "Over the course of my career, I have seen and learned many things. One fact remains: no matter what part of Texas I am touring through, I can always count on Luby's to provide me and my band with a variety of well-balanced meals. Being on the road fifty-two weeks out of the year, Luby's helps me fill the craving of a meal I could otherwise only get at home. Thanks to Luby's, no matter where I am in Texas, I am home!"

The English television commercials feature video of typical Texas scenes, including tubing on the Guadalupe, dancing in Gruene Hall, and touring the Alamo, while the Spanish commercials feature footage of Jay Perez on the road and in concert. Both commercials feature testimonials from actual Luby's customers discussing why they love eating at Luby's. Finally, the spots show off some of Luby's popular new combo meals available this Fall. The new Fall combo meals include a Steak Fajita Salad, Shrimp Etoufee, and Luby's Pork Chop as well as the longtime favorites like Baked and Fried Fish, Chicken Fried Steak, and Chicken Fried Chicken. All combos come with two side orders and bread and start at $6.99.

"We feel the theme of the campaign -- 'Luby's: Tastes Like Texas, Feels Like Home,' is a perfect description of the food, feeling, and experience associated with dining at Luby's. Luby's is a Texas tradition, and we think these commercials will help all Luby's customers -- past, present, and future -- remember why they love eating at Luby's and encourage them to come in and dine with us more often," said Pappas.

The campaign is scheduled to run statewide beginning on Sept. 18, 2003. The commercials will be available for viewing on the Company's Web site, www.lubys.com, shortly after they are released. Copies of the ads are available to members of the media on request. The Luby's Web site also features information on store locations, Company financials and history, dining cards, employment opportunities, and recent news featuring Luby's. Information on Jay Perez, including concert dates, discography, message boards, and more can be found at www.jayperez.com.

Luby's provides its customers with delicious, home-style food, value pricing, and outstanding customer service at its restaurants in Dallas, Houston, San Antonio, the Rio Grande Valley, and other locations throughout Texas and other states. Luby's stock is traded on the New York Stock Exchange (symbol LUB).
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Publication:Business Wire
Date:Sep 18, 2003
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