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`Hello operator, I need a cup of Rosy Lee, but my lecky's off and I need to give my kecks a bottomin'.

Byline: By Graham Hiscott

Need a new pair of "gutties", a "stotty" shop or at the end of a night a "Ruby Murray"?

An online business telephone directory today launches a new feature which recognises regional dialects from throughout the UK.

Scots looking for toilet suppliers can search under "cludgie", while people in Yorkshire can put in "axels" if the want a dentist.

Yell.com also identifies Cockney rhyming slang to help those looking for decent cup of "Rosy Lee" (tea), a shop selling "Joannas" (pianos) or a "Ruby Murray" (curry).

Visitors who want a taxi can use the alternative "cabbie" or "Old Bill" if they need the police.

Yell.com has put together an initial list of 52 words and phrases which its search facility will match to relevant businesses listed in the local area. The service also provides maps to make finding the location easier.

However, the website is keen for people to add to the list with their regional terms.

Eddie Cheng, president of Yell.com, said: "As the UK's leading local search engine, Yell.com now recognises and understands not only local geography, but also the diversity of language in the UK.

"Adding local words to Yell.com will enable our users to search using words they know and understand ( making it easier to find shops and services anywhere in the UK, wherever they're from or wherever they are."

Householders looking for tradesmen can enter "brickie" instead of bricklayer, "sparky" for electricians and "chippie" for carpenters. This last one also brings up fish and chip shops, in case all that hammering and sawing makes you peckish.

The website has identified the following terms from Northern Ireland: "gutties" for trainers, "kecks" for underwear and "poke" for ice cream.

Scots wanting to find churches in their area can enter "kirk" instead or "scran" for a list of local food outlets.

The terms linked with Liverpool include: "trackies" (tracksuit), "cozzies" (swimming costumes) and "lecky" (electricity).

Among the colloquialisms from Lancashire are "barm cakes" (bread rolls) and "bottomin" (spring cleaning) and from Newcastle "stotty" and "tabs."

Jonathon Green, a language expert, said: "There is an idea that regional dialect is dying out. Far from it ( it's alive and well."

NEWCASTLE:

Stotty (bread)

Tabs (cigarettes)

Barm cakes (bread rolls)

Bottomin (spring cleaning)

NORTHERN IRELAND:

Gutties (trainers)

Kecks (underwear)

Poke (ice cream)

Axels (dentist)

Trackies (tracksuit)

Cozzies (swimming costumes)

Lecky (electricity)

Rosy Lee (tea)

Ruby Murray (curry)

Cabbie (taxi)

Old Bill (police)
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Publication:The Journal (Newcastle, England)
Date:Feb 4, 2005
Words:410
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