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[2] Gloria Jean's Gourmet Coffees to Open First American Specialty Coffee Retail Location in Turkey.

IRVINE, Calif.--(BUSINESS WIRE)--Nov. 22, 1999--

Thanksgiving Day Opening in Istanbul, Turkey at Extravagant New

Entertainment Complex

Diedrich Coffee, Inc. (NASDAQ:DDRX), the nation's second largest retailer in the specialty coffee market, announced today that its Gloria Jean's Gourmet Coffees division will open its first franchise store in Istanbul, Turkey on November 25. The store opening will coincide with the grand opening of the high tech Mydonose Showland entertainment center, where the new store will be located.

"This is a tremendous opportunity for Gloria Jean's to extend its brand in a country that was one of the originators of coffeehouses and coffee drinking as a social function," said Robert Rodriguez, president of Gloria Jean's Coffees. "We're thrilled that our world class coffees -- our unique blends and flavors such as Coral Mountain, Chocolate Raspberry Truffle and Hazel Nut -- will now be part of the Turkish coffee experience."

Gloria Jean's Gourmet Coffees has an established franchise area development agreement with Reysas Holdings for the expansion of the brand in Turkey. The agreement calls for the opening of 16 stores in Turkey over the next five years. Reysas anticipates opening two more Gloria Jean's stores in Istanbul by December.

Reysas Holdings is a Turkish conglomerate with annual revenues of more than $100 million. Its diverse businesses include an upscale full service restaurant, a hospital and a transportation company as well as the largest radio station in Turkey.

Gloria Jean's Gourmet Coffees is the leading brand of mall-based retail coffee stores; worldwide, there are approximately 275 Gloria Jean's retail locations in seven countries including Japan, Korea, Ireland, Australia, and Mexico.

"Gloria Jean's has reached another major milestone with the opening of the first American specialty coffee store in Turkey, a country that has a strong traditional coffee heritage and tremendous market potential," said Tim Ryan, president and chief executive officer of Diedrich Coffee. "With Reysas Holdings, Gloria Jean's has chosen a strong and experienced partner to expand the brand; their knowledge of the local market will be invaluable to the brand's development in Turkey."

Reysas Holdings is also the developer of the spectacular $25 million concert and entertainment center Mydonose Showland where the Gloria Jean's store will be located. The "tent-like" edifice will open on Thanksgiving day with a series of high profile events including performances by magician David Copperfield and an opening ceremony hosted by the Suleyman Demirel, President of the Republic of Turkey, and Bulent Eceyit, the Turkish Prime Minister. A crowd of 55,000 people is expected during the five day opening extravaganza at Showland - and Gloria Jean's Gourmet Coffees will be there to serve them.

About Diedrich Coffee and Gloria Jean's Gourmet Coffees

Diedrich Coffee, Inc. is the nation's second largest retailer in the specialty coffee market with annual system-wide revenues in excess of $150 million annually through over 360 outlets in 38 states and six foreign countries. The company's primary brands are Diedrich Coffee coffeehouses and Gloria Jean's Coffees, the nation's leading chain of mall-based coffee stores.

Headquartered in Irvine, Calif., Diedrich Coffee specializes in sourcing and custom roasting the world's highest quality coffees and offering them to customers through its coffeehouses and mall stores and via wholesale, mail order and its Website. For more information about Diedrich Coffee, call 1-800-354-5282, for Gloria Jean's Coffees, call 1-800-946-8528, or visit the company's Websites at and

Forward Looking Statements

Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, and fall under the safe harbor. Actual results and financial position could differ materially from those anticipated in the forward-looking statements as a result of a number of factors, including but not limited to, the successful management of Diedrich Coffee's growth strategy, impact of competition, the availability of working capital and other risks and uncertainties described in detail under "Risk Factors and Trends Affecting Diedrich Coffee and its Business" in the Company's annual report on form 10-K for the fiscal year ended January 27, 1999.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 22, 1999
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