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? NBA STAR MARK PRICE TO APPEAR AT ASSEMBLY AT LINCOLN-WEST SENIOR HIGH SCHOOL, IN CONJUNCTION WITH PUBLIC TELEVISION SPECIAL, 'HIGHER GOALS'

? NBA STAR MARK PRICE TO APPEAR AT ASSEMBLY AT LINCOLN-WEST SENIOR HIGH SCHOOL, IN CONJUNCTION WITH PUBLIC TELEVISION SPECIAL, 'HIGHER GOALS'
 TV Special Features Detroit Pistons' Isiah Thomas
 CLEVELAND, Sept. 21 /PRNewswire/ -- Students at Lincoln-West Senior High School will have the opportunity to meet NBA star Mark Price of the Cleveland Cavaliers, at a special assembly held at the school, 3202 W. 30th St. at 1 p.m. on Tuesday, Sept. 22. This special school program is being held in conjunction with "Higher Goals," a new half- hour public television special featuring NBA superstar Isiah Thomas of the Detroit Pistons. The television special, a co-production of Kartemquin Educational Films, Chicago, and KTCA-TV, St. Paul/ Minneapolis, will air on WVIZ-TV Friday, Oct. 23 at midnight. The assembly and television special are sponsored by Toyota Motor Sales, U.S.A., Inc.
 Price will offer advice to students who are eying professional sports, or other "dream" careers, on the need to first get an education, the very subject of the public television special. Students will also view "Higher Goals."
 Joining Price in the assembly will be Ken Schneider, business manager of Metro Toyota, who will present a $2,000 "Higher Goals" scholarship check on behalf of Toyota Motor Sales, U.S.A., Inc.
 "Toyota believes that our future as a society depends on being able to draw on a resource of individuals who have received a high-quality education," commented Schneider. "Through our sponsorship of 'Higher Goals,' and our participation in tomorrow's school program, we remain true to our belief in returning a portion of what we earn to the community -- education is where we've chosen to place our focus."
 -0- 9/21/92
 /NOTE: Following is a fact sheet/summary for editors:
 WHAT: An assembly at Lincoln-West Senior High School, where Cleveland Cavaliers guard, Mark Price, will help launch "Higher Goals," an upcoming PBS educational special, which encourages teen-agers to stay in school and get a good education. The program includes:
 -- A 30-minute PBS special, featuring basketball star Isiah Thomas, to inspire young athletes with professional sports dreams to focus on their education. The special will air Oct.1?1 and copies will be distributed to 4,500 inner-city schools nationwide.
 -- A $2,000 "Higher Goals" scholarship from Toyota Motor Sales will go to each of the 20 "Higher Goals" schools. A check will be presented to Lincoln-West Senior High School by Ken Schneider, business manager, Metro Toyota.
 WHEN: Tuesday, Sept. 22
 12:30 p.m. -- Participants available for interviews.
 1 p.m. -- School assembly.
 WHERE: Lincoln-West Senior High School
 3202 W. 30th St.
 WHO: Mark Price, Cleveland Cavaliers
 Ken Schneider, business manager, Metro Toyota
 Carol Bosley, WVIZ-TV
 NOTE: For information about "Higher Goals" or the national competition, CONTACT: Pamela Johnson or Alan Cohen of Serino Coyne Inc., 212-626-2731; or Georgia Gould of KTCA/Twin Cities Public Television, 612-222-1717.
 For information about the Cleveland school assembly, CONTACT: Mona Richard, Midwest Public Relations, Toyota, 313-259-5060; or Carol Bosley of PBS, WVIZ-TV 25, 216-398-2800/ CO: Toyota Motor Sales, U.S.A., Inc.; PBS; Kartemquin Educational
 Films; WVIZ-TV ST: Ohio, Michigan IN: SU:


KE -- DE015 -- 1703 09/21/92 13:03 EDT
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Date:Sep 21, 1992
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