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/FIRST ADD TO NOVO NORDISK'S INVOLVEMENT IN PLANT PROTECTION ABOUT THE AGRICHEMICAL MARKET

                   /FIRST ADD -- NY009 -- FACT SHEET/
             NOVO NORDISK'S INVOLVEMENT IN PLANT PROTECTION
                     ABOUT THE AGRICHEMICAL MARKET
    -- The global market for agrochemicals is worth around US$22 billion and consists of three major product categories:
        - Herbicides for control of weeds
        - Insecticides for control of insect pest
        - Fungicides for control of fungal plant diseases
    -- Traditional petroleum-based chemical pesticides dominate the world market.  Biological pesticides account for less than a 1% share.
    -- B.t.-products are biological pesticides derived from the naturally occurring microorganism Bacillus thuringiensis.
    -- Novo Nordisk projects the global market for all B.t.-based pesticides to grow at a compound annual growth rate of 20 percent, from US$60 million in 1991 to US$115 million in 1995.
    About biological pesticides
    -- The active ingredients in biological pesticides  are naturally occurring microorganisms which produce by-products that are toxic to certain insects or plant diseases.  Unlike chemicals, they tend to be pest-specific, i.e., they are not toxic to non-target insects, plants and animals.  They also degrade rapidly and naturally without trace in soil or ground water.
    Novo Nordisk's activities in plant protection
    -- World-wide, Novo Nordisk markets 15 biological pesticide products, the industry's broadest and most diverse range.  The company's most important products include Novodor(R) to control Colorado potato beetle and Foray(R) to control leaf-eating caterpillars, such as gypsy moth, and caterpillars that attack crops like leafy vegetables, wine grapes, and fruit trees.
    -- Established in 1987, Novo Nordisk's Plant Protection Division today ranks among the world's top three producers of B.t.- products, competing with Sandoz for the No. 2 spot.  Abbott is No. 1.
    -- Fungicides and insecticides are the two product categories targeted by Novo Nordisk.  Its fungicide R&D is based in Denmark. Insecticide research is carried out in Davis, Calif., where in 1990, the company opened Novo Nordisk Entotech, Inc.
    -0-                       8/24/92 AA NY009
    /FIRST ADD -- NY009 -- SECOND ADD TO FOLLOW/ TS -- NY011 -- 2473 08/24/92 09:30 EDT
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Publication:PR Newswire
Date:Aug 24, 1992
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/FIRST ADD -- NY009 -- FACT SHEET/
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