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/C O R R E C T I O N -- Infotainment World/

 In SJ001, World's First Show for Interactive Entertainment to Focus on Growing $8 Billion Retail Market, moved yesterday, the number in the final graph, second line, should read "800-800-5474," rather than "800-600-5474" as originally transmitted. Complete corrected release follows:

 ATLANTA, Nov. 30 /PRNewswire/ -- Producers of the first international trade show dedicated exclusively to entertainment software titles, programming and licensed properties, today announced Atlanta has been selected as the first site for the annual Spring buying event scheduled to debut at the giant Georgia World Congress Center April 7-9 in 1995. The 340,000 sq. ft. "Electronic Entertainment Expo" will be produced and promoted jointly by Infotainment World and Knowledge Industry Publications.
 Expected to attract more than 30,000 top-level buyers of interactive software titles -- as well as publishers, international rights owners, press and the financial community -- this unique trade show has been designed to assist retail buyers in making purchasing decisions that influence the annual sale of some $8 billion in interactive entertainment programs. An estimated 10,000 game and "edutainment" titles are now on the market for more than a dozen competing entertainment technologies, including video game machines, CD-ROM, CDI and 3DO systems, as well as multimedia personal computers.
 "The content side of the home electronic entertainment industry is exploding, requiring a dedicated trade buying event at the right time of the year for both retail buyers and vendors," noted Patrick J. Ferrell, president of Infotainment World, a subsidiary of the giant IDG Communications group and publisher of the widely read GamePro and Electronic Entertainment magazines.
 More than 300 exhibitors will present their products at an electronic shopping extravaganza that will also include a host of seminar programs aimed at helping retailers better select, merchandise and promote the latest in interactive entertainment programs.
 Representatives of all the major retail channels (mass merchants, department stores, toy chains, video, book and record stores, electronics superstores, specialty dealers, price clubs, catalogue showrooms and direct marketers) are expected to come together with developers, publishers, producers, manufacturers and distributors of interactive entertainment products for what will become a single, convenient Spring buying event each year.
 The Electronic Entertainment Expo will be an important forum for the entire interactive entertainment industry and a place where interested parties can cement strategic alliances, license character and movie properties, generate venture capital and showcase the media innovations in software that are likely to drive wider adoption and use of interactive electronic systems.
 A portion of the show also will be dedicated solely to developers and programmers -- those authoring platforms, replication and packaging services and software required to create titles. (A separate seminar program is planned for developers, publishers and rights owners who produce and market titles.)
 "There are now over 150,000 retail outlets selling electronic entertainment software across more than 10 major distribution channels in the U.S. alone," said Ferrell. "The business is going to grow exponentially as interactive technologies penetrate a greater percentage of the worldwide market," he added.
 "The big challenge for retailers is having the time and insight to evaluate the multitude of software titles coming to market and deciding which are going to be sure-sellers and merchandising draws," noted Eliot Minsker, chairman and chief executive officer of Knowledge Industry Publications, producers of leading conferences and annual trade shows like Smart Media International, IMAGE WORLD and REPLItech International.
 Help in Making Smarter Buying Decisions
 "Retailers have pointed to the need for an interpretive event that will help them make smarter buying decisions by interacting with a wide range of publishers, vendors, industry influentials and opinion leaders in a focused show setting. With so many new and exciting electronic entertainment choices coming to market, retailers are looking for a much larger slice of consumer spending in a highly competitive leisure market," Knowledge Industry's Minsker added.
 Infotainment World estimates that thousands of new electronic entertainment products and services will debut in 1994, including video game cartridges for Sega and Nintendo players, multimedia PC and Macintosh hardware/software, add-on peripherals and accessories, dedicated gaming systems, CD-ROM, CD-I and 3DO devices, interactive TVs and controllers, as well as interactive TV program networks.
 According to Link Resources:
 -- More than $6 billion is spent on home video gaming annually.
 -- Nearly 20 million home PCs are used for entertainment.
 -- Sales of consumer entertainment PC software in 1993 will top
 $360 million.
 -- About 3 million households have PCs with CD-ROM drives.
 -- Some 65 million homes receive cable TV of which 20 million have
 interactive potential.
 Infotainment World, a $25-million unit of IDG Communications, publishes GamePro, S.W.A.T. Pro and Sega Visions magazines. IT also produces a variety of tip books, strategy guides and home videotapes, along with the unique half hour weekly GamePro PowerUp! TV show. The San Mateo, Calif. company also publishes PlayRight, a bimonthly parent's guide to electronic entertainment, and will launch a new interactive entertainment magazine, Electronic Entertainment (E2), next month. Combined circulation of its publications exceeds two million. IDG publishes over 194 computer-related publications in more than 62 countries.
 Knowledge Industry Publications Inc., of White Plains, N.Y., has produced more than 100 technology-related events during the past 25 years and also publishes four magazines with a combined circulation of 150,000. Its titles include AV Video, Computer Pictures, Multimedia Producer, Tape/Disc Business and Teleconferencing News, reaching key decision makers and professionals in the presentation arts, electronic image creation, computer graphics, digital data storage and video teleconferencing fields.
 More information on the Electronic Entertainment Expo can be obtained by calling 800-800-5474.
 -0- 12/01/93
 /CONTACT: Linda Cohen of Knowledge Industry Publications, 914-328-9157; or Debra Vernon of Infotainment World, 415-286-2504; or Gary Quackenbush or Bill Freed of Neale-May & Partners, 415-328-5555, for Infotainment World/

CO: Infotainment World; Knowledge Industry Publications ST: Georgia, California IN: CPR SU:

RB -- SJ007 -- 9315 12/01/93 13:07 EST
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Publication:PR Newswire
Date:Dec 1, 1993

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