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'Wo r s t of recession behind us'.

MARKETERS in Wales are optimistic the worst of the recession is over.

The Chartered Institute of Marketing's latest Marketing Trends Survey reveals that although many marketers think the worst of the economic downturn is behind us, the rest of the year will remain a challenge.

The survey, completed for the Institute by Ipsos Mori, found that 28% of marketers in Wales believe the UK economy will improve in the next 12 months.

When questioned about the prospects for their own organisation, marketers in Wales were slightly more positive than the UK average - with 37% believing business for their own organisation will improve in the year ahead (the UK average was 34%).

David Thorp, director of research and information at the Chartered Institute of Marketing, said: "Despite fears over the economy for the rest of 2009, it is clear that we are turning a corner in marketers' confidence about the future. Although Welsh marketers clearly anticipate tough times ahead, more and more can now see the light at the end of the tunnel. Such a positive outlook will stand such marketers in good stead as they search out the new opportunities a recession brings."
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Publication:Western Mail (Cardiff, Wales)
Date:Jun 10, 2009
Words:193
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