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'Test Tube Aliens' Toy Featuring Web Interactivity and Nurturing Play, Wins National Parenting Center 2007 Seal of Approval.

STAMFORD, Conn. -- In another era, the government may have hushed up this alien invasion, but in the biggest Alien sighting since Roswell, Test Tube Aliens are landing in stores just in time for Christmas! Kids ages 7+ can hatch, and using the Internet, nurture their own Test Tube Alien for a remarkably fun and empowering undertaking.

"4Kidz, Inc. is committed to bringing to market innovative, novel ideas that parents and kids will respond to," says Ken Lewis, President of 4Kidz, Inc. Stamford, CT. "Test Tube Aliens is hitting all those marks and we're excited about exploring how a toy can impact a child and vice versa. Combining the concept of an alien, with a child's imagination and then developing their nurturing skills using web interactivity is new and exciting." (www.testubealiens.com SRP $14.95).

These aliens are here to be re-born after digressing to an unborn state to escape from their planet, Naratuko, which is being destroyed by evil aliens. Unfortunately for the good aliens, the evil aliens discovered their plan and have also regressed and landed on Earth to catch them. Now kids are taking sides with the good and evil aliens, helping them evolve from their pod to a six to eight-inch alien living in a test tube, with a heartbeat ... and a mission.

Kids can assess their Test Tube Alien's ongoing health by placing it in front of the computer for check ups at www.testtubealiens.com and care for it with water and alien "sloog".

This new toy has just been awarded the coveted National Parenting Seal of Approval. The Fall 2007 report from The National Parenting Center states, "There was no denying the fact that this was clearly the most unusual and intriguing product in our testing centers this summer. Obviously targeted to a male audience, we found that girls were equally interested in discovering the mystery of the Aliens. The values of caring and nurturing are quite strong here, even if it is an alien, and impressed our testers."

Test Tube Aliens (SRP $14.95) available from Toys "R" Us, KB, BJ's, Wal-Mart, Meijer, Amazon.com, etoys.com, tystoybox.com. Consumer enquiries to 4Kidz,Inc. 203-327-7949.
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Publication:Business Wire
Date:Oct 16, 2007
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