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'TV CAR SHOWROOM' NETWORK SETS PILOT LAUNCH ON HOME SHOPPING CLUB

 ST. PETERSBURG, Fla., Nov. 22 /PRNewswire/ -- "TV Car Showroom," a 24-hour automotive cable network presenting product information, sale of licensed and aftermarket merchandise, features and other topics related to the industry, will debut in the form of two one-hour pilot shows airing on the Home Shopping Network's Home Shopping Club on network 1 Nov. 30 at 10 p.m. ET and on network 2 Dec. 1 at 9 p.m. ET.
 "TV Car Showroom" is a joint venture of Hachette Filipacchi Magazines, publishers of "Car and Driver" and "Road & Track" magazines, and Television Production Partners (TPP), which coordinates advertiser involvement in programming projects, in association with Home Shopping Network (NYSE: HSN). Pontiac, a division of General Motors, is sponsoring the pilot launch. Future programming on the 24-hour network, expected to debut in April 1995, will be open to all automotive manufactures.
 Jack Myers, developer of "TV Car Showroom" and executive producer of the programs, said the concept "offers a glimpse of television's future."
 "These two programs will provide viewers with a sense of what television will offer in the world of 500 channels," he said. "'TV Car Showroom' represents a perfect example of the 'super-niche,' advertiser- driven networks that will arise to serve the needs of consumers and marketers." He noted that TPP, of which he is a partner, is currently discussing with HSN and Hachette Filipacchi Magazines similar test launches in other categories, including health & beauty aids, food and home products.
 The "TV Car Showroom" programs airing on Home Shopping Club will be hosted by HSC's Larry Muzzy, with racing legends Richard and Kyle Petty as his guests.
 Viewers will have the opportunity to purchase Pontiac licensed merchandise such as a Motorsports jacket or a model car set. The first 5,000 purchasers will receive a three-month subscription to "Car and Driver" or "Road & Track." The set design for "TV Car Showroom" will reflect a modern Pontiac showroom and will spotlight three 1994 models.
 David Pecker, president, CEO and COO of Hachette Filipacchi Magazines, said: "'TV Car Showroom' is a dynamic example of how we are looking to expand our publishing franchises by extending our titles into other media. In particular, we are delighted to be at the forefront of interactive television, which we believe holds much promise for the future."
 Lynn C. Myers, Pontiac's general Marketing manager, said: "Pontiac is an innovative marketer and advertiser which is why we're conducting a pilot with the Home Shopping Network and the 'TV Car Showroom.' We like to stay on the leading edge of marketing technology in order to reach as many of our potential customers as possible."
 Doug Bailey, president, Home Shopping Club, said: "We are excited to be putting our interactive and fulfillment capabilities to work for traditional marketers such as Pontiac. We look forward to working with Hachette Filipacchi Magazines, the auto industry and TPP on the development of 'TV Car Showroom' and other similar ventures."
 -0- 11/22/93
 /CONTACT: Mark Braff of Television Production Partners, 201-797-8182; Louise Cleary of Home Shopping Network, 813-572-8585, ext. 7420; Keith Estabrook of Hachette Filipacchi Magazines, 212-767-5810; or Mary Roznowski of Pontiac, 313-857-1572/
 (HSN)


CO: Home Shopping Network; Hachette Filipacchi Magazines; Television
 Production Partners; Pontiac ST: Florida, Michigan IN: PUB REA AUT SU: JVN PDT


AW-RK -- FL004 -- 6826 11/22/93 11:54 EST
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Publication:PR Newswire
Date:Nov 22, 1993
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