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'THE JOAN RIVERS CLASSICS COLLECTION' TOPS $4 MILLION IN SEVEN HOURS ON QVC

 WEST CHESTER, Pa., Feb. 3 /PRNewswire/ -- Joan Rivers' latest "Classics Collection" of fashion jewelry has scored big with QVC viewers.
 In just seven hours of live programming, on Jan. 21 and 22, viewers ordered more than $4 million worth of fashion jewelry. This is an increase of more than 20 percent over a similar appearance last year.
 "The Joan Rivers Classics Collection" includes necklaces, bracelets, watches, pins and earrings, ranging from $25 to $125. In her latest presentation, Rivers introduced 24 new designs, as well as several designs popular with QVC viewers in the past.
 "I don't believe a woman has to spend a fortune to look and feel like a million dollars," commented Rivers. "My goal is to offer QVC viewers a collection of classic designs that are elegant, affordable and versatile."
 Since its debut on QVC Network (NASDAQ: QVCN) in September 1990, "The Joan Rivers Classics Collection" has totaled more than $30 million in orders. Rivers is next scheduled to appear on QVC in April.
 QVC, the nation's largest cable shopping channel, is transmitted live, 24-hours a day, seven days a week, and currently reaches more than 42 million homes via cable, and 3 million homes with satellite dishes, from coast to coast.
 -0- 2/3/93
 /CONTACT: Kathleen Holliday or Jenni Moyer, of QVC Network, 215-431-6424/
 (QVCN)


CO: QVC Network ST: Pennsylvania IN: ENT SU:

MK-LJ -- PH006 -- 2263 02/03/93 09:37 EST
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Date:Feb 3, 1993
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