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'TELEMARATON DE LA CARIDAD' COLLECTS HALF A MILLION DOLLARS FOR HURRICANE VICTIMS

 'TELEMARATON DE LA CARIDAD' COLLECTS
 HALF A MILLION DOLLARS FOR HURRICANE VICTIMS
 MIAMI, Aug. 31 /PRNewswire/ -- In an extraordinary show of solidarity, Miami's Hispanic community banded together last night on WLTV-Channel 23's "Telemaraton de la Caridad" (The Charity Telethon) to help victims of Hurricane Andrew. Ordinary citizens, corporations, community leaders, and a multitude of Hispanic stars joined forces during the live broadcast, which aired last night from 7 p.m. to 11 p.m., collecting an impressive $500,675 for those individuals devastated by the effects of the hurricane.
 The world of Latin show business was represented by an array of celebrities that included Don Francisco, Cristina, Charytin, Libertad Lamarque, Flor de Loto, Maria Marta Serralima, Willie Chirino, Jon Secada, Eric Estrada, Xavier, Gloria and Emilio Estefan, "Corte Tropical" stars Glenda Diaz-Rigau and Roberto Escobar and dozens of others. The Estefans, along with the Miami Sound Machine, donated $100,000 to the relief effort.
 Spanish superstars Raphael and Julio Iglesias phoned in their messages of support from Spain. Raphael, whose Miami residence was severely damaged by the storm, donated $10,000; Julio Iglesias made a substantial donation (he declined to make public the amount) and has committed to do even more to show his support for the storm's victims in Miami.
 Hallmark Cards, the greeting card giant, pledged $10,000 in cash to "Telemaraton de la Caridad." The company also made a separate pledge of $50,000 directly to the Red Cross fund for Hurricane Andrew victims, and will donate a total of $60,000 in paper merchandise (including paper plates, plastic utensils, plastic cups, etc.).
 All the funds collected by the "Telemaraton" will be disbursed through the American Red Cross via a special fund set up specifically for the victims of the hurricane. Fundraising efforts, however, did not end last night; phone lines will remain open and updates on total amounts raised will air every day through Sept. 8.
 Hosts for the event were veteran WLTV news anchors Guillermo Benites and Alina Mayo-Azze, who have been providing continuous up-to-the-minute coverage throughout the crisis.
 During the broadcast, reporters for "Noticias 23" and "Noticero Univision" provided a closer look at the destruction and spoke to individuals and families affected by the storm. Other reporters and personalities were at the studios taking pledges by phone. Personalities from local stations Radio el Zol and Radio Ritmo/Radio Mambi (including popular Radio Ritmo disc jockey Betty Pino) were also on hand to show their support.
 In New York, WXTV-Channel 41, a Univision owned-and-operated station, aired its telethon entitled "Andrew: Respondiento a un Llamado" (Andrew: Responding to a Call). Local Red Cross officials reported that the volume of calls increased by 50 percent once the telethon went on the air.
 For 22 years, WLTV has provided South Florida Hispanics with quality news and entertainment. A Univision owned-and-operated affiliate, WLTV- Channel 23 is Miami's television market leader -- in English or Spanish.
 Univision, the nation's leading Spanish-language television network, reaches 90 percent of U.S. Hispanic households through satellite- interconnected broadcast and cable affiliates nationwide.
 -0- 8/31/92
 /CONTACT: Carmen Hiers of Univision, 305-471-3982/ CO: Univision ST: Florida IN: ENT SU:


JB -- FL026 -- 5128 08/31/92 17:08 EDT
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Publication:PR Newswire
Date:Aug 31, 1992
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